Even under these circumstances, many of us are seeking a career, not just a job. But finding a way to build a career in one of the worst job markets in decades is a new challenge — and many of us are not quite prepared for what that entails. Here's how to say ahead at every level.
LONDON – West Midlands-based regional publisher Observer Standard Newspapers has gone into administration, putting 150 jobs at risk.
LONDON – Nokia has appointed former Red Bull and Suso Drinks marketer Fiona Bosman as its head of brand engagement.
LONDON – Haymarket-owned motoring title Autosport has undergone a major redesign, with David Coulthard joining the team.
LONDON – The Observer Standard Newspaper group, the regional publisher of free newspapers, is searching for a buyer after it has fallen in to administration.
LONDON – Newsquest Media Sales has launched a tool that it claims allows clients and agencies to quickly find out how they can improve the effectiveness of press ads.
LONDON – Caulder Moore has been tasked by Michaeljohn, the hair salon, with the interior design of its concept store in London’s Mayfair, opening in August 2009.
LONDON – National Museums Liverpool (NML) is on the hunt for a branding agency to create an identity for the Museum of Liverpool, which is set to open in 2010.
LONDON – Friends Reunited Dating, part of the ITV-owned Friends Reunited network which was put up for sale last week, is to provide dating services across Trinity Mirror’s national brands, including the Daily Mirror, Scottish Daily Record and the Scottish Sunday Mail.
A cultura digital nos Estados Unidos está chegando a segmentos cada vez menos esperados, como é o caso da Downy, o amaciante da Procter & Gamble, que acabou de lançar a “Feel More Connected“, a sua nova campanha online que encoraja as pessoas à submeterem depoimentos e promessas a entes queridos que, ou estão longe, ou há muito tempo não se comunicam.
“Feel More Connected” não é uma rede social, apesar de reunir membros cadastrados que compartilham seus conteúdos publicamente. O microsite é uma plataforma com a premissa de se tornar um grande arquivo de mensagens vindas de consumidores, agregando uma boa quantidade de arquivos de qualidade.
Blogger Roger Pe looks at how the family-friendly burger chain has made its move from Manila to New York
NEW YORK (AdAge.com) — American Express Publishing has decided to close Travel & Leisure Golf after 11 years, adding another magazine to the growing list of titles that have gone under during the recession. It also joins Conde Nast's defunct Golf for Women among failed golf magazines.
LONDON – Abbott Mead Vickers BBDO has picked up the advertising account for the Identity and Passport Services office.
We should have a consistent URL format for Spanish websites that consumers can easily locate. This would make the website easier to find, which would obviously be better for the brand.
LONDON – Fitness TV, which claims to be the UK’s first digital TV channel dedicated to health and fitness, will launch free-to-air on Sky in June.
NEW YORK (AdAge.com) — Web publishers such as NYTimes.com, ESPN.com and CNN.com think they know what will attract more brand advertising online. Hint: Try ads that look more like the ones Apple has been running on the front page of NYTimes.comand WSJ.comthan, well, those belly-fat, IQ and credit-score ads the networks are spraying everywhere.
LONDON – Rapp Edinburgh has promoted Rebecca Heaney to managing director after dispensing with its nineteen month old structure of having three managing partners.
Online display advertising sucks. There, I said it. It's like everyone's been kind of skirting the issue over the last few months so as not to upset anyone. It seems like the conversations around the death (or at least decline) of display has been about everything but the ad itself. Funnily enough, that's exactly what I want to talk about.
LONDON – The marketing services group Creston has launched a social media campaign planning service.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
