Snickers: Nuts

Snickers: Nuts

Production Company: EFTI (STHLM)
Director: David Dawoodi
Producer: PÃ¥l Ã…sberg
Editor: Håkan Wärn

Orange Properties: Wallet

Orange Properties: Wallet

Budget apartments coming soon in Bangalore from Orange Properties.

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Director: Pravin Shah
Art Directors: Abhinav Babar, Rutul Mistry
Copywriter: Abhinav Babar
Account Supervisor: Swaonil Malhotra
Photographer: Zui Patrvali
Published: December 2007

“I’ve got an idea for a commercial to sell….”

I don’t know what has prompted this sudden influx of emails where people alert me to the fact that they have a commercial idea that they wish to sell, but something has happened recently to increase these emails to one or two a week rather than one or two every six months. Perhaps Adland is listed on some commercial producers site somewhere? Your guess is a good as mine. Winner of the most cryptic email goes to the fella today who emailed via our contact form simply:

subject: commercial
[name] sent a message:
i have an idea for a commercial . (301) XXX-XXXX

Now, it seems ripe to be put in the FAQ that we don’t produce ads here and can’t help people sell their ideas, but I don’t know how to best explain the obvious. Perhaps since you adgrunts seem to be hopping on eggnog, you could suggest a few good replies? 😉 Have at it, what would you tell them?

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Sport Factory Outlet: Prince Charles

Sport Factory Outlet: Prince Charles

Now even ungenerous people can afford a new ski suit.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Marcel Schläfle
Copywriter: Markus Ruf
Photographer: Archive

Volkswagen Golf: Celebration of the 25 millionth Golf, 6

Volkswagen Golf: Celebration of the 25 millionth Golf, 6

Advertising Agency: DDB Amsterdam, The Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Dennis Baars
Copywriter: Erik Falke
Photographer: Edith Paol
Art Buyer: Denise Wolterbeek

Volkswagen Golf: Celebration of the 25 millionth Golf, 5

Volkswagen Golf: Celebration of the 25 millionth Golf, 5

Advertising Agency: DDB Amsterdam, The Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Dennis Baars
Copywriter: Erik Falke
Photographer: Edith Paol
Art Buyer: Denise Wolterbeek

Volkswagen Golf: Celebration of the 25 millionth Golf, 4

Volkswagen Golf: Celebration of the 25 millionth Golf, 4

Advertising Agency: DDB Amsterdam, The Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Dennis Baars
Copywriter: Erik Falke
Photographer: Edith Paol
Art Buyer: Denise Wolterbeek

Volkswagen Golf: Celebration of the 25 millionth Golf, 3

Volkswagen Golf: Celebration of the 25 millionth Golf, 3

Advertising Agency: DDB Amsterdam, The Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Dennis Baars
Copywriter: Erik Falke
Photographer: Edith Paol
Art Buyer: Denise Wolterbeek

Volkswagen Golf: Celebration of the 25 millionth Golf, 2

Volkswagen Golf: Celebration of the 25 millionth Golf, 2

Advertising Agency: DDB Amsterdam, The Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Dennis Baars
Copywriter: Erik Falke
Photographer: Edith Paol
Art Buyer: Denise Wolterbeek

Volkswagen Golf: Celebration of the 25 millionth Golf, 1

Volkswagen Golf: Celebration of the 25 millionth Golf, 1

Advertising Agency: DDB Amsterdam, The Netherlands
Creative Directors: Dylan de Backer, Joris Kuijpers
Art Director: Dennis Baars
Copywriter: Erik Falke
Photographer: Edith Paol
Art Buyer: Denise Wolterbeek

Agent Provocateur: Cheeky copies

Agent Provocateur: Cheeky copies

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Alan Russell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Producers: Zara O’Shannacery, Sarah Duyker
Published: December 2007

Nicorette: Drawing

Nicorette: Drawing

Everything you do affects your children.

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Directors: Erich Falkner, Patrik Partl
Art Director: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriter: Florian Schwab
Account Executive: Stephanie Rossek

Nicorette: Plasticine

Nicorette: Plasticine

Everything you do affects your children.

Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Directors: Erich Falkner, Patrik Partl
Art Director: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriter: Florian Schwab
Account Executive: Stephanie Rossek

A.K.Damm: Dog

A.K.Damm: Dog

German character, French refinement.
The original Alsatian beer.

Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director / Copywriter: Gustavo Caldas
Art Director: Juanjo Casañas
Photographers: Mike Diver, Pedro Aguilar
Account Director: Fabiana Casañas

A.K.Damm: Kaiser

A.K.Damm: Kaiser

German character, French refinement.
The original Alsatian beer.

Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director / Copywriter: Gustavo Caldas
Art Director: Juanjo Casañas
Photographers: Mike Diver, Pedro Aguilar
Account Director: Fabiana Casañas

A.K.Damm: Marie

A.K.Damm: Marie

German character, French refinement.
The original Alsatian beer.

Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director / Copywriter: Gustavo Caldas
Art Director: Juanjo Casañas
Photographers: Mike Diver, Pedro Aguilar
Account Director: Fabiana Casañas

Links for 2007-12-25 [del.icio.us]

Left Brain, Meet Right Brain

Maurice Lévy gets more press than any ad man on the planet. And it’s mostly favorable.

Fast Company’s Linda Tischler did manage to offer this criticism:

Maurice Lévy confesses over cappuccino at a New York hotel, the only reason he got into the ad business was to chase skirt.

Although, in his native France, that insight into the man’s character would hardly pass as criticism.

publicis_madmen.jpg

Thankfully, Tischler dug for more substantive material for her piece and she found it. She looks closely at Lévy’s “two Davids,” Droga and Kenny. The two men represent the great challenge before the industry, balancing the power of creative with the lure of reliable data (that clients are increasingly hungry for).

The undercurrent of panic at big agencies is palpable, as is the hunger for fresh approaches. How Publicis is attacking this reality is a case study for the industry — and a saga of unexpected self-discovery. The rising stars across Madison Avenue are the folks who can best target consumers, deliver tailored messages, and analyze performance. The joyless granularity that once made direct marketing, digital’s forebear, the lowest caste in advertising, has come out on top. And suddenly left-brainers like Digitas CEO David Kenny can crow, “We’re all gearheads here!” without worrying that he’ll be barred from the cool-kids’ table in Cannes.

For Lévy, the holy grail is to make Droga a little more like Kenny — and vice versa. Lévy’s grand vision is an interlocking system in which data are at the service of creativity, and creativity is responsive to the data. Despite all the focus on click rates, numbers alone, he knows, won’t fuel performance without the sizzle that gets target customers excited. “We can’t have a line that is pure digital,” he says. “We have to be digital with humanism.” In short, he needs a fully functioning cortex with synapses firing efficiently and cheerfully across the divide. The complementary brains of his two Davids, Kenny and Droga, lie at the heart of this strategy. Now he just has to prove that it all works.

Personally, I don’t see Droga’s “QVC meets MTV” contribution, also known as Honeyshed, as a creative answer for the digital age. But I guess the data will determine that.

Drambuie: Australian in-market research, Made for a prince

Drambuie: Australian in-market research, Made for a prince

Advertising Agency: The One Centre, Australia

Aigle: Chamois

Aigle: Chamois

For the reintroduction of man into nature.

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Rémi Babinet
Art Director: Florence Bellisson
Copywriter: Valérie Chidlovsky
Photographer: Paul Wakefield