Hasta La Creative!

LONDON (AdAge.com) — U.K. marketers gathered at the annual Incorporated Society of British Advertisers conference this week tried to cheer themselves with the idea that marketing innovation can help lead the world out of the economic crisis.

Hmm. Maybe Agency.com watched this David&Goliath-created Kia Soul commercial and heeded its tagline before they debuted their Skittles work.

My initial thought about Gwyneth Paltrow's Goop and WowOwow, brought to us by media mademoiselles such as Liz Smith, Peggy Noonan and Lesley Stahl, and was that stranger celebrity projects have been birthed on the web. So maybe Gwyneth Paltrow's bath-salt recommendations or the media gals' musings on the sociocultural implications of Michelle Obama's sleevelessness might command some attention. And they do, for different reasons.

Começou, nesta quinta feira (5 de março 2009) o 79º Salão do Automóvel de Genebra, na Suiça.

Dias antes, a Volkswagen preparou uma novidade para atrair ainda mais as pessoas interessadas em comprar o novo modelo do Polo, que será lançado neste evento.

Trata-se de um game 3D para iPhone e iPod Touch.

Este é o Volkswagen Polo Challenge, onde os jogadores podem testar a sua condução ao longo de 8 corridas e dois tipos de terreno diferentes, sendo possível jogá-lo apenas com o toque na tela.

O melhor de tudo é que a VW vai disponibilizá-lo gratuitamente na App Store, este mês, para qualquer pessoa.

Desenvolvido pela FishLabs, de Hamburgo, Alemanha, o game é a ferramenta de comunicação que mais se aproxima dos consumidores, levando em conta o sucesso que o gadget anda fazendo no velho mundo. Abaixo, o vídeo que demonstra o mecanismo do jogo:

:: Via Games Industry

There are a lot of ways to promote an energy drink but comparing the drink’s “power” to weaponry is a new one on us.

(TrendHunter.com) These ancient monastic structures are 10 of the most awe-inspiring monasteries, abbeys and sanctuaries in the world.

The spectacular places of worship vary in their design and longevity; some were built…

Mise à jour du portfolio d’Ellen Kooi, photographe hollandaise qui s’illustre dans la mise en scène de l’être humain au milieu de la nature. Des situations souvent originales et extravagantes dans lesquelles chaque modèle devient acteur du cliché. Plus d’images dans la suite.

L’artiste avait été découverte grâce à sa collaboration avec Maryse Khoriaty.

LONDON – Lowe Bangkok has created a striking print campaign for the Exact brand of pregnancy tests featuring images of a naked woman.

LONDON – UKTV has signed a deal with Sky Player to make two of its channels available through the online TV service from today (5 March).