Hasta La Creative!

LONDON – Vodafone is reportedly considering a bid for rival T-Mobile UK, in a move which would make it the UK’s largest mobile operator.

Advertising Agency: Y&R, Bangkok, Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Advertiser’s Supervisor: Ratanawadee Lertviriyavanich ( Account Director)
Planner: Patcharin Tanchaiekkul
Account Manager: Kanang Wichitsakonkit
Account Supervisor: Tida Vibulvanich ( Managing Partner )
Art Director: Kittisak Poonnotok
Illustrator: Marcus Thyer (retoucher)/Cave (retouch Company)
Photographer: Boonsunh Chalard/Nat Sakhonbut
Agency Producer: Amornmarn Rattanarakpinyo
Production House: Sunhouse Studio

LONDON – The perils of international branding have once again been highlighted with the news of Russian gas giant Gazprom’s new joint venture with Nigerian firm NNPC — to be called Nigaz.

LONDON – Fallon last week released its second Gold Spot for Orange since winning the account from Mother – but did the public enjoy its latest effort?

Really scray… Its shiny cars, wistful eyes and roast beef for dinner. Its questions and answers and ‘I dont knows.’ Its finding true love and losing it and finding it all over again. Its music and sensation and touchdowns and chocolate. Its spirituality and inspiration and money and traffic […]

To be a media person these days it to constantly struggle with not only knowing too much but knowing what to do once you know too much — because there's no putting the genie back in the bottle.

Research reveals that when all companies within an industry are being tarred with the same brush, people tune out. For the financial-services industry, this can be a hidden opportunity because every brand has become, of sorts, a challenger brand. Everyone is equal.

MINNEAPOLIS (AdAge.com) — If you haven't visited the creative-advertising hamlet of Minneapolis in recent years, you might not recognize it.

NEW YORK (AdAge.com) — For all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there's another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review.

NEW YORK (AdAge.com) — What if a marketer could define its own audience — not constricted to what a particular network or portal is selling — and buy it wherever it happens to be? The most ambitious attempt at shifting the online ad business in this direction is coming from Quantcast.