Jan
25
Journalists at New York Daily News Walk Off Job for a Day
Posted in: UncategorizedNewsroom workers at The Daily News Union, which formed in 2021, are in negotiations for their first contract.
Jan
25
No Long-tail Publishers, CPMs, or CPAs: What Digital Advertising Should Leave Behind in 2024
Posted in: UncategorizedThis year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media. “There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make…
Jan
25
Don’t Be Boring: How Tums and Orchard Take Calculated Creative Risks
Posted in: UncategorizedIt might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a campaign pegged to Super Bowl 58. But the executive who spearheaded the food-themed “Prop Bites” program said it “felt like the right connection” between two companies with…
Jan
25
PC Chandra : by RK Swamy Kolkata
Posted in: UncategorizedAgency: R K Swamy Limited, Kolkata
Client: P C Chandra Jewellers
Creative Director: Biswarup Nath
Art Director: Swarup Pramanik
Copywriter: Purbasha Sana
Studio Artist: Nesar Ahamed, Susanta Biswas
Account Director & Brand Strategy Director: Santanu De
Brand supervisor: Kinkini Bhattacherjee
Jan
25
NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
Posted in: UncategorizedPlant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, “Not So Happy Animals,” which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world…
Jan
25
High Flying Publicis Groupe Reveals Its Latest Evolution With CoreAI Centralization
Posted in: UncategorizedPublicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for the full financial year. The agency network, which owns Saatchi & Saatchi, Leo Burnett, Sapient, Epsilon and Starcom, made $14.276 million (13.099 million euros) during the last financial year,…
Jan
25
Apple’s Comedic iPhone Ads Reassure Worried Parents
Posted in: UncategorizedApple’s latest “Relax, It’s iPhone” ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone’s features. Set to “Goodbye” by Aloe Blacc, “New Driver”…
Jan
25
Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360
Posted in: UncategorizedDespite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google’s demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek. “We’re really wanting to test, but there’s no opportunity,” said one media buyer, who requested anonymity to discuss sensitive…
Jan
25
Jon Stewart Will Return to Host ‘The Daily Show’ on Mondays
Posted in: UncategorizedStewart, who hosted the Comedy Central show from 1999 to 2015, will also be an executive producer.
Jan
25
Minute Media Acquires STN Video, Expanding Its Video Footprint
Posted in: UncategorizedSports media company Minute Media, home to brands including The Players’ Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media declined to provide financial specifics. The acquisition, its sixth, was funded in part by HSBC Innovation Banking and BlackRock, according to a representative. “This…
Jan
25
From Opposite Sides of War, a Hunt for Elusive Facts
Posted in: UncategorizedThe Israel-Hamas conflict has produced a prodigious amount of disinformation, putting people who fact-check claims — especially those who live in the region — back on their heels.
Jan
25
The Next Generation at Work and the Future of Broadcasting
Posted in: UncategorizedIn this week’s episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence seemed to be the topic on every panel. Hackl and co-host Lee Kebler talk about tech layoffs and the changes in work culture that millennials and Gen Z are bringing about. Kebler says it’s up…
Jan
25
Minimalist Micro Camping Trailers – The Sportcaravan Cube 1 is Easy to Store Between Uses
Posted in: Uncategorized
(TrendHunter.com) The Sportcaravan Cube 1 micro camping trailer has been developed by the brand as an ultra-compact travel solution perfect for weekend warriors to opt for. The trailer is characterized by its…
Jan
25
Jon Stewart Returning to Host The Daily Show Is Your Moment of Zen
Posted in: UncategorizedThe Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He’s expected to oversee the show through 2025. Between the lines Stewart begins the hosting gig on Monday, Feb. 12, the day…
Jan
25
Reese’s Use Sight Gags to Promise a ‘Big Change’ in Super Bowl Teasers
Posted in: UncategorizedHershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese’s, using over-the-top sight gags to tease a “big change” to its beloved product. The company won’t specify what that “big change” is just yet, but the creative from independent agency Erich & Kallman aims to make…
Jan
25
Exclusive Lunar New Year Runners – The On Cloudmonster LNY Model is Festive and Ultra-Comfortable
Posted in: Uncategorized
(TrendHunter.com) Celebrate the Lunar New Year with the exclusive launch of On Cloudmonster LNY, a limited edition shoe that embodies both performance and the festive spirit of the Year of the Dragon.
The…
Jan
25
Robert Kraft’s Foundation to Combat Antisemitism Will Air Its First Super Bowl Spot
Posted in: UncategorizedNew England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million donation from the Norman R. Rales and Ruth Rales Foundation, resulting in new funding totaling $200 million. The 30-second spot is a new…
Jan
25
That Spotify Daylist That Really ‘Gets’ You? It Was Written by A.I.
Posted in: UncategorizedThe music-streaming platform’s new “daylist” feature serves users three personalized playlists a day, with titles ranging from quirky to bewildering.
Jan
25
FCB Brazil Names Former Dentsu Creative US Leader Paulo Fogaca Its CEO
Posted in: UncategorizedFCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to…
Jan
24
Modular Tool Storage Systems – The ToughBuilt StackTech Tool Storage System is Customizable
Posted in: Uncategorized
(TrendHunter.com) The ToughBuilt StackTech Tool Storage System is an advanced solution for professionals and avid DIYers alike to use as the perfect way to keep essential equipment stowed, but also inherently…
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