Rather than splurge on national spots, many travel brands are trying to capitalize on the Super Bowl in other ways as the travel category faces a slowdown.
The move came as part of cost-cutting measures under which the news service is also ending its radio programming in 10 other languages, including Persian, Chinese and Hindi.
The official launch comes nine months after the merger was announced.
The revival of the 1980s show is the most popular new sitcom in years. Even some of the people behind it are surprised by its early ratings success.
It’s showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as “Paramount+ with Showtime” in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount…
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party. While the famous pop singer playfully refers to herself as “the…
The first five years of a child’s life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society. That issue is now coming into the spotlight in Britain, where a member of its royal family-Catherine, Princess of Wales-is spearheading a major campaign to raise…
Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game may have received the big party…
Ahead of Super Bowl 2023, several brands will release their Big Game commercials.
I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now…
Both the top tier of the streaming service and the cable channel will be re-branded as Paramount+ with Showtime this year.
The cable network will be called Paramount+ With Showtime, and its programming will soon be integrated into the Paramount+ streaming app.
A die-hard football fan named Andrew has converted his garage into a mini-stadium, surrounding himself with team memorabilia and indulging in wacky game-day rituals. Iliza Shlesinger is here for it–up to a point. The comedian, returning for another round of Seagram’s 7 commercials, gets a peek into Andrew’s superstitious pre-kickoff habit. Namely, he kisses a…
A disputa acirrada entre Instagram vs. TikTok acabou ofuscando o Snapchat nos últimos anos. Ironicamente, a rede social que realmente apresentou alguma inovação recente, é também é a que ficou para trás na briga por mais usuários e verbas publicitários. Claro, não sem antes ter sido amplamente plagiada por todo mundo a sua volta. Mas …
Leia Snapchat aposta na surrealidade de seus filtros para conquistar um novo público na íntegra no B9.
Andrea Riseborough got the nod for the little-seen “To Leslie.” The Academy of Motion Picture Arts and Sciences is reviewing whether her A-list campaign violated rules.
Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile. Our guide will show you how to add a lead form…
In the age of streaming and social short-form video, the music video remains the key to breaking new artists and providing a solution for brand partnerships.
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