Hasta La Creative!

Oh the Oreo. That delightful bite of heavenly joy. Unfortunately, in countries other than the US, consumers disagreed. After being on the market for 12 years in China, Kraft finally learned that the lackluster sales of Oreo cookies were due to excessive sweetness. Their solution? Revamp the morsel into something less… sugary. Enter the Oreo WaferSticks. Layers of chocolate wafers, chocolate cream and vanilla cream all coated in milk chocolate. Now, to me, they still look sweet, but with the help of some guerilla marketing from college students the Oreo WaferSticks has taken off and become a top selling treat in China. So here’s the important question. When will this delicious looking treat be available in the US? Cause frankly, it looks fantastic.   (Source WSJ)

Technorati Tags: Oreo, Kraft, China, wafer, cookie, chocolate, international