Hasta La Creative!

“You want to buy Desperate Houswives on DVD….”

The Walt Disney Company, not one to be content with a dominant sports and children’s entertainment conglomerate, along with half of my television channel lineup is now building an advertising research lab to find out how they can better reach us?

Hat tip to Worldscreen

“By coupling Disney Media Networks’ top-quality content with advanced new research practices, we have an important opportunity to further explore the connection that viewers of all ages have with our entertainment, news and sports programming,” added Anne Sweeney, the president of Disney-ABC Television Group and co-chair of Disney Media Networks. “We look forward to working with Duane to learn more about the viewing experience across audiences and, in doing so, to heighten its value for the public, our advertising and distribution partners, and the industry as a whole.”

I guess even the number one brand in theme park entertainment and children’s programming has to find a way to keep building on success. But, I can’t help but think a lot of this is Orwellian doublespeak for “people hate commercials, how do we get around that?” or “focus groups.”

Building a “lab” makes it sound almost sinister, since they’re not doing anything medical–evil scientists have labs, people who want to conquer the world have labs, frozen animation moguls are kept in labs.

Never mind, it makes sense now.

Rejected marketing ideas: Hannah Montana tramp stamps, Ty Pennington’s drink and build construction sets and ESPN: the toilet paper.

Technorati Tags: Disney, The Walt Disney Company, Advertising, Market Research, Lab Rats, Killing Sacred Cows