Hasta La Creative!

I’m a real sucker for clever music, nostalgic warm feel, and an ad that puts a smile on my face — WHILE still taking away some points of information about the product! Wow…what a concept! Good ads that entertain and inform!

This 2007 spot introducing the new crossover SUV Kia Rondo does all of that…and does it extremely well. The 1960’s music/feel singing “let the sun shine in” (complete with hippie-type waiving young people and a rainbow highlighting the Rondo as it moves through the commercial) makes you take notice and smile throughout the :30 spot. Hence, while you’re captivated by the music, you pay attention to what the commercial is trying to communicate.

The psychedelic theme permeates the spot with talking points such as “MPG Happiness” (29 MPG), “Huge Cabinocity” (comes with available 3rd row of seating), “Precision Steerology” (drives like a car), and comes with a solid 10 year/100,000 mile powertrain warranty. And to top off this :30 spot is the final frame welcoming us to “Rondoism” that starts at a price of only $16,995.

We are shown the car (inside and out), learned about some of its appealing attributes, set an attractive/affordable price, and made me smile. I think this spot really rang the bell…and didn’t take itself too seriously. I enjoyed it.

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