Hasta La Creative!

And he’s hitting more than a movie theater this spring. Since the announcement of the return of the legendary archaeologist, Indiana Jones (with Harrison Ford reprising the role), quite the buzz have been generated about the long-awaited film. Without surprise, marketers have wasted no time in attaching their brands to the Lucas/Spielberg franchise. In what can only be hopes to raise sales (I mean, hey, it worked for Reese’s Pieces in ET), you’ll be able to catch the cast members faces in places other than the silver screen. Indy and other characters will be gracing packages of M&Ms, Lunchables and Dr. Pepper. But that’s not all – you’ll even be able to take a bite out of the movie with the Indy Whopper at Burger King.