May 10

How a WhatsApp Message Created a Foundation for Michelob Ultra’s New Fan Base

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On March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. It was a frightening moment that sent shock waves across the nation. Other leagues quickly followed the NBA, leading to a standstill across professional sports. Countries around the world were imposing strict and immediate lockdowns on all facets…

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