Defining Moral Advertising Techniques
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To draw attention, controversial practices such as injecting sexual images will be condemned by most but it is relevant to the product or service being advertised, chances are they will be allowed to do so. Apparently, there are a lot of advertising and promotional practices used today that have had their share of being hit for their uncanny means of attracting attention.
It cannot be discounted that a lot of people have used these techniques to use controversy as an added value as far as attention grabbing is concerned. Some may not like it and even deem it as a dirty tactic. But in the world of business today, you just have to pull out all the stops even if it may be pointing towards risking morality issues we know of today.
“Naked people are wonderful, of course, but they have to be relevant to the product. You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car.”
(Source) BBC News
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