Hasta La Creative!

In his latest blog post, Steffan Postaer examines some weighty issues (while promoting his fiction).

In my novel, The Happy Soul Industry, God and the Devil engage one another in a modern fable about advertising, good and evil. Needless to say, the topic interests me deeply.

Selling cigarettes, liquor and gambling has been called “dark marketing.” Well, what if everything we sell is shaded? When we build a brand are we, in a way, creating an idol?

I think we all (at least those of us with a working conscience) struggle to some degree with what we do in this business. Yet, it’s interesting to see someone who’s gone as far as Postaer struggle too. Why is it interesting? Because the concept that “more money” or “better clients” will solve what ails you is a hollow dream.