HUSH Shares the Power of Memories for Lyve

New York-based design agency HUSH wrote, directed and produced the above brand video for Lyve, a “highly-anticipated personal content solution.”

In the video, a father is seen unpacking moving boxes and discovers an old photo album. The mother, meanwhile, uses Lyve to synchronize photos and video in one location — the LyveHome. It’s a demonstration of how we used to collect and store memories, and how it has evolved with technology. In the process, Hush also demonstrates “the full range of capabilities for Lyve’s apps and the LyveHome, as the mother…utilizes Lyve to consolidate photos from various devices and cameras and effortlessly scrolls through them on all her devices, including a television.”

“Building a brand story around a scary proposition like losing cherished digital memories would have been an easy road to take – but Lyve is about so much more,” writes HUSH in a press release. “Instead, we worked with Lyve’s team to celebrate the way we capture, store and rediscover our personal digital content and to leverage the emotional impact of every photo, every video – every memory.” Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

DigitasLBi Lets Lady Liberty’s Hair Down for John Frieda

DigitasLBi has just released “A Girl’s Got to be Free,” a new digital spot for John Frieda’s Frizz Ease Hair Care products.

Set at night in New York, the 60-second video features a team of rogue women dressed in black who make their way to Ellis Island. Once there, the crew pulls out harnesses, climbing gear and other equipment and makes their way up the Statue of Liberty. Upon reaching the top, they free Lady Liberty of the bun that has been constricting her for over a century and let her hair down.

“We wanted to create an unexpected online experience that captures the simple, universal truth that when women pull their hair back in resignation to frizz, they pull themselves back. Frizz Ease Hair Care gives her an alternative to this daily struggle and empowers her to step out and conquer each day with confidence. ” explains Melissa Pruessing, VP/Group Account Director at DigitasLBi Chicago.

“A Girl’s Got to be Free” is part of DigitasLBi’s new “Never Pull Back” campaign, which features a new website, as well as “digital paid, owned and earned media” executed by Click 3X. Kao’s USA’s media agency Spark, meanwhile, handled media planning and buying for the campaign. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.