Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: Daniel de Leon
Art Director: Alejandro Bottas
Copywriter: Lissete Lugo
Group Head: Christian Sanchez
Illustrator: Carlos Palacios
Assistant Producer: Michel Motte
Account Supervisor: Carla Wilson’s
Account Executive: Anne Achata
Sound: Vinylo Studio
Post Production: One Shot
Digital Agency: E Motion
Animation Director: Toshio Ikeda
Editor: Fernando Medina
Account Director: Claudia Deza.
Account Supervisor: Milagros Arquiñigo.
Art Director: Orlando Diez.
Animation & Design: Beny Flores.
Chief of Project: Carlos Ubillus.
Software Developer: Oscar Rodriguez.
Advertsing Agency: Agencia Africa, Brazil
Executive Creative Director: Sergio Gordilho
Projects Creative Director: Evandro Soares
Creative Directors: Sergio Gordilho, Guy Costa, Luiz Gonzaga
Copywriter: Henrique Zirpoli
Art Director: Alex Alves
Account team: Marcio Santoro, Marcelo Passos, Regina Madeira, Carlos Larotonda
TV Production: Rodrigo Ferrari, Stella Gafo
Project Manager: Marcos Valeta
Media: Luiz Fernando Vieira, Paulo Ilha
Motion Design: Andre Finhana
Editing: Jose Ernesto Neto, Raphael Enes, Celso Vilalba
Technology Production: Instituto de Artes Interativas
Election time is near and Italian politicians, the most aged in Europe, never miss an opportunity to show their distance from young people and their needs. For a bureaucratic obstacle, thousands of students who live outside the country (e.g. for the Erasmus program) will not be able to vote from abroad. Despite the calls of the European Union and the students’ protest, no one can solve the problem. Ceres, one of the most popular beers in Italy, decides to prove that these guys are better than those who represent them in parliament.
Our goals were to boost the brand awareness becoming the main supporters of the movement and to bring the problem to the attention of everyone, inspiring the conversation about the right to vote and the sense of responsibility of young Italians. We knew that it would have also improved the reputation of Ceres, a beer with a high alcohol content: we wanted to show everyone that the guys who love Ceres are responsible and mature people, that care for themselves and for their country’s future.
Ceres is a strong beer. It believes it’s always worth to take a position, to stand, even if it means making difficult or inconvenient choices. Even if maybe you won’t win. This is the essence of the brand, it is called “Inglorious Heroism”, and it is summed up by the pay-off “The town needs heroes.”Students in Erasmus are real heroes in the midst of their quest to discover the world. These young heroes had been wronged and Ceres decided to help them to vote anyway. Italy is an old, tired country that needs the energy of young people. As the slogan of this operation says, “Italy needs of Heroes.
We contacted representatives of the students in major European cities. We told them we wanted to organize symbolic elections to make them vote anyway. We launched the twitter hash tag #iovotolostesso (#ivoteanyway), we sent groups in each city a kit with everything they needed to run and publicize the symbolic elections: facsimile ballots, ballot boxes, flyers and posters. We also sent them a few packs of beer to celebrate at the end. The kit also contained instructions on how to create video appeals that students would send us and would become part of a collective promo video. The video was posted on the web, the students used it to spread the word and we sent it to mainstream media.
More groups spontaneously joined in. The symbolic elections took place in 26 European cities on the same days of the Italian real elections. We sent the symbolic results to the media a few hours before the close of official polling stations.
Results:
For the cause:
Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days.
For the brand:
Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000.
Advertising Agency: Bcube, Milan, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Sergio Spaccavento, Andrea Stanich
Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia
Edit: Danilo Carlani, Alessio Dogana
During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking.
We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.
Tag Talk: using Instagram photo-tagging feature to make photos talk.
It’s not an app. It’s a way of using photo-tagging for a different purpose. Just tag the photos with usernames that are like phrases.
For a list of phrases to use, they can check who’s @tag_talk is following. Simple and fun as that.
Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives.
The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket.
Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Co-Creative Director Online: Luciana Haguiara e Sandro Rosa
Art Director: Sandro Rosa
Copywriter: Luciana Haguiara
Production Company: Dínamo
Sound Design: Cabaret
Director: Renato Jabuka
Agency Producers: Vera Jacinto, Rafael Motta, Charles Nobili
Account Services: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Vanessa Silva
Planner: Cintia Gonçalves, Sergio Katz
Approval: Arthur Martins, Fabio Rabelo
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Phil Jungmann, Matt Miller
Design Director: Alisa Wolfson
Copywriter: Adam Ferguson
Art Director: Kate Harding-Jackson
Senior Designers: Kelly Dorsey, Kyle Poff, Peter Ty
Designer: Casey Martin
Executive Producer: Rob Tripas
Senior Producer: Laurie Gustafson
Production Designer: Chris Apap
Account Director: Karla Flannery Josh Raper
Assistant Account Executives: Riley Bernardin, Dane Gunderson
Creative Resource Manager: Joe Maggiore
PR: Tina Stanton, Lynsey Roumell, Megan Maupin
Every spring in Latvia comes with a huge increase in bicycle thefts. Everyone knows it, but because of the state laws, police can’t do much about it. We had to change the situation, so we made an experiment called “Velofenders” (Bike theft).It involved 5 bikes equipped with GPS trackers, multiple online cameras, 16000 crime witnesses, every bike thief in Latvia and the local police.
After the project IR magazine raised the topic and because of our experiment state police admitted that there is something wrong with the laws, so now they are working on a new and hopefully better law.
Advertising Agency: Pika, Riga, Latvia
Creative Director: Valters Jonats, Oskars Cirsis, Renars Liepins, Voldemars Dudums
Art Director: Martins Zutis
Photographer: Oskars Cirsis
Strategic Planner: Artis Krilovs
Project Manager: Rolands Puhovs
Short rationale: Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Copywriter: Andrés Travi
Art Director: Javier Rodríguez
Technical Director: Emilio González
Account Director: María José Moreno
Account Executive: Meri Cots
Digital Partners: RSB Media
Advertising Agency: Woonky, Buenos Aires, Argentina
Creative Director: Tomás Wells
Art Director: Siro Rodriguez
Copywriters: Agustina Benitez Araujo, Juan Gentile
Illustrators: Gastón Quevedo, Florencia Cabrera
Development Manager: Pablo Oliver
UX Designer: Pablo Drut
Programmer: Max Delgado
Account Manager: Victoria Paterlini
Responsible for Client: Marcelo Sochi
Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine:
Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription.
Advertising Agency: Publicis Germany, Munich, Germany
Client Service Director: Andrea Kohlndorfer
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Concept: Andreas Fisser, Guido Faust, Sascha Dreschinski
Copywriter: Guido Faust (Creative Director), Sascha Dreschinski (Junior Copywriter)
Head of Digital Operations: Andreas Becker, Delius Klasing Interactive Gmbh/Co. Kg
Photographer: Michael Braune, Fotodesign Braune
Junior Art Buyer: Barbara Dennerlöhr
Producer: Stefan Pulster
Editor: Carolina Pereira
Video: Philipp Lenner, ROCKET STUDIOS Medienproduktion GmbH, Director
Audio: Oliver Vorderbrügge, Orange Sound, Director
Speaker: John Julian, American Actor & Speaker
People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Short rationale: To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email’s HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors.
When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Creative Coder: Aída López
Business Director: Gorka Lozano
Account Director: Petar Balachev
The Front Assist system uses a radar sensor to detect when the distance of the vehicle in front is critical. In dangerous situations, it alerts the driver with visual and acoustic signals and with a warning jolt of the brakes. If the driver doesn’t react, it generates the necessary braking pressure to avoid the collision. We had to find a technologic and surprising way to to make the new Front Assist understandable to anyone. We convey the Front Assist’s benefit directly to the characteristics and usability of an iPhone or an iPad.
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Copywriter: Iratxe Cabodevilla
Art Director: Aldo Ferretto
Technical Director: Emilio González
Business Director: Gorka Lozano
Account Director: Javier Villalba
Presenting the world’s smallest open house by MAD school (Chatsworth Mediart Academy). Another Dimension: Simply put, it’s where you discover far more interesting things. Viewed through the right lens, another dimension appears. Very much like what MAD does. Short for Marketing Advertising and Design, our integrated diploma is the only one in Asia that adds another dimension to your view on creativity and strategic thinking. Meaning you won’t see things the way you used to. Heck, you won’t see things the way others do. That’s why our student work win awards like D&AD and Crowbar. Enter Another Dimension–A quirky digital projection mapping showcase of our award-winning student work, which takes place indoor but visible outdoor to Clarke Quay–why deal with confines when there’s another dimension? Another perk includes instant fame as your face shot becomes a part of our digital projection mapping showcase. All because we’re MAD.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
