M6 mobile: Meet Geronimo and play with #EATATWEET

What better than a purple cat to stuff himself on blue birds?

Meet Geronimo, the crazy and insatiable Eat a Tweet Lolcat who LOVES tweets – he’ll eat them to help you win followers. Eat a Tweet is the first Twitter campaign that plays with what it’s all about: the more you tweet, the crazier it gets, and the more you’ll rack up followers. Easy.

How does it work?
Go to www.eatatweet.fr, connect your twitter account, send a message with the hashtag #EatATweet and release a blue bird. And it’s out, ready to be eaten! Check out loads of absurd and offbeat ways Geronimo gets the bird (Cat Vador, Cat-lem Shake, 8-bit famous game etc). Feed him, make him fatter and fatter and fatter. Then…make him explode! If you’re the one that makes him pop, everyone who played before you will tweet about you and you’ll get loads more followers. (Go on you know you want to…)

Created by Blast Radius Paris for M6 mobile and developed by Am I Collective, the hottest group of illustrators around, Eat A Tweet is an innovative Twitter campaign; playful and offbeat, it lives up to the brand’s promise, “Be the one to follow”.

Advertising Agency: Blast Radius, Paris, France
Creative Director: Benjamin Bregeault
Art Director: Charles-Antoine De Sousa
Copywriters: Charles Barbillon, Joris Tripier-Mondancin
Illustrator: AMICOLLECTIVE

Silence Productions: Sound Script

Advertising Agency: DM9Rio, Brazil

Club NME Brasil: The Sound Typeface

Advertising Agency: DM9Sul, Brazil
CEO: Marcio Callage
CCO: Marco Bezerra
Creative Director: Rafael Bohrer
Art Director: Rodrigo Pereira
Copywriter: Everton Behenck
Typographer: Rodrigo Pereira e Gabriel Gama
Media Director: Silvio Calissi
Media Supervisor: Simone Gasperin e Adriano Souza
RTVC: Thiago Vanigli, Bernardo Silva e Clarissa Willrich
Producer e PR: Anna Martha Silveira e Bibiana Saldanha
Sound Producer: B Sound Thinking

Poker Friends: Rub it in Your Friends’ Faces

Advertising Agency: EGG Productions, Tel Aviv, Israel
Creative Director: Yotam Guendelman

Charmin Bath Tissue: Ass

“Keep it clean.”

Advertising Agency: Publicis Kaplan Thaler, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
Creative Directors: Dan Cohen, Steven Emry
Art Director: Steven Emry
Copywriter: Dan Cohen

Discovery Channel: Fingertips

Advertising School: CSM, London, United Kingdom
Creatives: Kwan Hee Cho, Gregoire Barau

BBR Saatchi & Saatchi: Hell of a Job

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Directors: Eddie Goldenberg, Eran Nir
Copywriter: Shachar Aylon
Art Director: Ori Hasson
VP-Digital: Maayan Tirangel
Programmer: Leonid Angarov
VP Production: Dorit Gvili
Agency producers: Avital Benchetrit, Alon Shmuelof

Red Balloon: Celeb Grammar Cops

New experiment of Red Balloon, to show Brazilian kids can speak English better than native speaker celebrities on Twitter! Red Balloon, the leading English School for Kids in Brazil, did it with 8 to 13-year-old students checking their favorite celebrities’ tweets.

Advertising Agency: Ogilvy, Brazil
CCO: Anselmo Ramos
ECDs: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Production Company: Vetor Zero
Director: Fabio Hacker
Sound/Music: Lua Nova

Mercedes-Benz G-Class 4X4: All Terrain Banner

To show off the all-terrain capabilities of the Mercedes G-Class 4×4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on. The leader board banner shows a G-Class 4×4 driving off-road. As soon as the tablet is turned, the website reverts to a horizontal position, while the banner doesn’t. Instead it stays in its original position, creating the impression that the Mercedes G-Class 4×4 is climbing an almost vertical slope. By clicking on the banner, the consumer can book a test drive instantly.

Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Copywriter: Michiel Baeten, Arnaud Pitz
Art Director: Frédéric Delouvroy, Sebastien De Valck
Client Services Director: Valérie Bracke
Account Manager: Marleen Depreter
Agency Producer: Roxane Lemaire
Ad serving company: Adhese
Banner development: AdSomeNoise
3D Production Company: GRID

Volkswagen: Migrator Bird

Advertising Agency: DDB, Stockholm, Sweden
Creative Directors: Fredrik Simonsson,Magnus Jakobsson
Art director: Joel Ekstrand
Copywriter: Nick Christiansen, Stefan Gustafsson
Art director: Lennart Claesson
Account director: Peter Grönlund
Agency producer Katarina Mohlin
Designer: Martin Runfors
Web developer: Koji Wakayama

GyC España: Muy Historia

URL: http://www.lahistoriahacelahistoria.com

To commemorate the anniversary of Guernica’s bombing, Grey created for “Muy Historia” magazine an interactive site telling the causes of the shelling in the Basque city.
To do so, they tried to recreate the events and characters behind the scenes using the same technique as Picasso when immortalizing the catastrophe back then in its famous painting: “Guernica”. To do so, we carried out a comprehensive study of the technique and symbols used in the famous painting, and as from then, created in one canvas a new “Guernica”, including the facts that caused the shelling. The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The first thing was to draw the characters and scenarios to subsequently paint them and transform them into an animated 3D and therefore provide the user an interactive road through space of time, accompanied by audiovisual material and tests that delved into the events.
The website was visited for so many people, indeed the brand got many more value.

Advertising Agency: Grey, Spain
Creatives: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Nacho Gómez, Juanjo Rogado, Mateto Buitrago, Cristina Malcorra
Accounts: Roberto Sánchez Simón, Mercedes Ruiz
Digital production: Kiko Rodríguez, Óscar García
Ilustrator: Fernando Centrangolo

WWF: All for bear

A digital project focused on the problems of polar bear preservation has been launched by BBDO Moscow. http://allforbear.com aims to increase public awareness of the issue and involve many users.

Problem: With their natural habitat – ice – rapidly melting away, the 25,000 population of polar bears in the Arctic region is facing extinction. Estimates indicates that only ? may survive by 2050, and the ice level last year has reached its minimum, showing a gap of the size of Turkey compared to the minimum level in 2007. The endangered future of the bears is made even worse by factors like climate change, fish migration, as well as poaching and pollution in the Arctic region.

Idea: To help the WWF raise money for the project and draw public and media attention to the problem, BBDO Moscow created a special website http://allforbear.com and encouraged users to share it in social media.

Solution: The website shows the virtual ice habitat of the polar bears surrounded by sea. Each click on the blue sea area turns water into a floe of ice, which gets their name, and give the bears more space to live in. The website mechanics are based on the Pay-With-A-Tweet concept: each click generates a sharing link for social media accounts: Facebook, Twitter, Vk.com. It is a simple viral growth formula: the more people visit the website and share it with their friends, the more donations are received by the WWF. By “buying” a bear to live on the ice, users support the preservation program and environmental projects and increase the survival chances of polar bears. Celebrities, bloggers, companies, radio stations and even football clubs are also encouraged to participate in order to spread the word and attract attention to the situation in the Arctic region.

Results: The website gained a great momentum, and without a single penny spent for media support the total audience of the project just in social networks amounts to over 6 million people by now. Russian outdoor media showed their support by providing free advertising spaces, while major online media and the Russian LiveJournal community promoted it on their websites completely free of charge! The giant ice floe also obtained its very own ‘walk of fame’, as Russian celebrities joined in to help save the polar bears. As a result, without having spent a single penny on media support, the campaign’s PR value in free media coverage reached the equivalent of around $1,000,000.

Advertising Agency: BBDO, Moscow, Russia
Creative director: Nikolay Megvelidze
Copywriter: Evgeniy Shinyaev
Art Director: Mikhail Tkachenko
Design Studio: Vasil Akulov, Konstantin Usatov, Tatiana Bukhovets, Elena Klochkova, Aleksandr Kolosov, Dmitry Bashmakov
Producer: Boris Anisonyan, Dmitry Medvedev, Arina Metelskaya
Managing Director: Burenko Dmitriy
Client service director: Ekaterina Guvakova
Group account director: Vladlena Obukhova
Account supervisor: Viktoria Semikasheva
Senior account manager: Ekaterina Chistova, Urnova Maria
Strategic team: Natalia Chuich, Roman Sidorov
Digital supervisor: Anton Akulov
Social media specialist: Ekaterina Strelnikova

Termoplast: Silencer

Termoplast is a brand specialized in sound proofing. The best way to prove its efficiency is to put the product on the test. Therefore, the main sales strategy is to invite users to test the windows in the Termoplast’s own stores. We develop a mac app to make the “Termoplast experience” more reachable to the public and potential clients. The app “Silencer” gives the opportunity to let people enjoy the benefits of the product, through an innovate digital experience: The webcam captures the movement of your hand. When you move it from right to left imitating the gesture you make when you close a real window, you modulate the volume coming from your computer, turning it up when you “open” the digital winder or down when you “close” it.

To download the app for Mac OX v.10.7, Mac OX v. 10.8: http://www.termoplastsilencer.com/ts/

Advertising Agency: Grey, Barcelona, Spain
Creatives: Antonio Montero, Enric Nel.lo, Fernando Riveros, Matías López Navajas, Jorge Manzaneque, Alejandro de Antonio
Digital production: Joaquin García-Morato, Kiko Rodríguez

KBC: Gap in the market

It’s pretty hard to start your own business these days. That’s why KBC bank decided to help beginning entrepreneurs instead of being a pain in the #@$. Together with the inhabitants of every single town in Belgium they went searching for what businesses were needed in – yet again – every town in the country.
This campaign was created by TBWA Belgium and created quite some buzz in the press. The lack of local business became a national topic and was even put on the government agenda. On average 560 gaps were reported for each town and more 1500 new business were started as a direct result of the campaign.

Advertising Agency: TBWA, Brussels, Belgium
Creative directors: Jan Macken, Gert Pauwels
Creative team: Menno Buyl, Geert Verdonck
Strategy: Bert Denis, Vicky Willems
Digital Art Director: Lander Janssens
Radio crew: Chiara De Decker, Paul Van Oevelen
Account team: Catherine Hamers, Katrien Crabbe, Yann Billen, Geert Potargent
Online production: TBWA’s Digital Arts Network Belgium
RTV Production: SAKE

TEDx: Grupo TEDx

Advertising Agency: Ogilvy & Mather Argentina
ECD: Javier Mentasti, Maximiliano Maddalena
Art Director: Daniel Correa
Copywriter: Lucas Antunes / Belen Galiotti
Head of audiovisual production: Valeria Pinto
Agency producers: Gastón Sueiro / Alejandro Travaglini
Production Company: Rebolucion
Director: Nicolas Nubile
Photography Director: Marcos Hastrup / Mariano Benchimol / Max Ruggieri
Executive producer: Patricio Alvarez Casado
Producer: Mariano Fernandez
Editor: Martin Olemberg /Ricardo Levaggi
Head of Production: Adrian Matoso
Costumes: Manuela Marti
Director’s Assistant: Julieta Casalla / Matias Gutierrez
Band Production and Music: Grupo TEDx / Rucatampam – Santiago Inglese
Responsible for the client: Juan Martín Lutteral / Agustina García Estrada

Autism Resource Centre: Search Activated Banner

Today, 1 in 88 children are diagnosed with autism. That’s an increase of up to 17 times, in the last 25 years. However the understanding of autism amongst the general public is still extremely low. Because early diagnosis can make a world of difference, it is important that people are informed about the symptoms of autism so they can seek an early diagnosis/treatment.

The campaign is designed respond to the growing need to highlight concern and awareness about autism, by illustrating some of its symptoms.

Singapore’s largest autism awareness group, The Autism Resource Centre, wanted to highlight the symptom: ‘Hypersensitivity to sound’ for World Autism Month (takes place in April every year). To communicate this message, we integrated search bars on various websites with onsite banners to provide a virtual demonstration of how the slightest sound could be deafening to a child with Autism.

We created a world’s first – a banner that was activated by users’ interactions with the keyboard. We developed a source code that enabled us to track letters as they are being typed into the search bar. This, in turn, triggered a reaction from the girl in the banner below, demonstrating how she is seemingly affected by even the light sounds of typing.

This campaign went live on half a dozen partner sites with a potential audience of 2.2 million visitors. It also received the attention of TV stations which featured Singapore’s President of Autism Resource Centre, Denise Phua, thus bringing more public attention to the cause.

Advertising Agency: BBDO, Singapore
CCO: Ronald Ng
Copywriter: Ronald Ng, Matthew Zaifert, Peter Alsante, Shehan Karunatilaka
Art Director: Andrea Limjoco, Irvine Acosta
Production Company / City: Little Red Ants, Singapore

Government Of Ecuador: Evolucionarios

Advertising Agency: La Facultad, Quito, Ecuador
CEO: Paola Padovani
Chief Creative Officers: Miguel Salazar, Xavier Barona
Creative Directors: Andrés Freile, Diego Aguilar, Sebastián Villagómez, Christian Villalba
Creative team: Luis Riera, Santiago Zumárraga, Paulino Pachacama, Cris Gonzáles, Marco Tapia, Carmen López
Executive Producer: Dalila Medina
Producer: Tabatha Medina
Account Director: Ana Isabel Bejarano
Account Supervisors: Ana Julia Ayala, Ivonne Burbano, Rossana Loor
Quality Assurance: Elizabeth Vera
Media Director: Pilar Santacruz
Media Managers: Patricio Proaño, Doris Cevallos
Awa Interactive Director: Andrés Ontaneda
Awa Operations Director: Juan Fernando Terán
Awa Operation Team: Xavier Prado, Javier Verdesoto, Gabriela Peterson, Óscar Calderón, Danilo Salazar, Sebastián Collantes
Production Assistant Company: Matte Cg
Government of Ecuador Approval: Vinicio Alvarado, Augusto Espinoza, Leonardo Eguiguren, Roberto Wohlgemuth

Pepsi: The Like Machine

For over 50 years promo girls have been handing out samples at intersections, shopping malls and other high traffic areas, hoping consumers would buy their products. Time for a change, so Pepsi and TBWA Belgium teamed up and created The Like Machine: a vending machine that doesn’t accept money, only Facebook likes.

The idea of connecting through the vending machine is simple. Just use your smartphone, go to likepepsi.com, connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi.

By using the smartphone location settings, Pepsi was sure only people near the vending machine got offered a sample. People without a smartphone could tap the 42” built-in touchscreen to log in on Facebook and get a free drink as well. Once the sample was given, a timer made sure everybody was logged out.

“That there are creative minds in Belgium is no secret. The Pepsi Like Machine is another good example of that,” adds Jan Verlinden, Marketing Director of PepsiCo, BeLux. Now it is possible, with a Facebook like, in real time, to get a can of Pepsi. “It’s a new way of sampling which provides us with information, so we can immediately start communicating with our target audience.”

Pepsi Belgium introduced the Like Machine at the Beyoncé concerts in Antwerp.

Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Creative: Diederik Van Remoortere
Project Manager: Jan Casier
Account Director: Yann Billen, Michael Renier
Digital Strategy: Rindert Dalstra
Event Manager: Sharon Lavaert
Back-end Developer: Diederik Van Remoortere
Front-end Developer: Alwyn Wymeersch
Experience Design: Gilles Vandenoostende
Animation Design: Frederik Severijns
Graphic Design: Anthony Buyssens
Studio Artist: Danny Jacquemin, Jan Van Stappen
Production: Willy Hebbrecht
Public Relations: Steven Verbeiren
Audio/Video producer: Johanna Keppens, Tom Syryn, Eli Sundermann

Amstel: Wardrobes for Mobile

BRIEF & OBJECTIVES: Create a low budget communication concept that positions Amstel as the brand that brings out the liberal-minded spirit of Amsterdam. Connect with core target – keen professionals and make them choose Amstel over competitors in social gathering occasions. Through a small investment, to organize trial and to engage the target by making them feel liberated and released.

PROBLEM: Today, any keen professional with a smart device can’t really feel away from work and pressure. Even if he is at a liberating place he might still “not be there”. His smartphone helps him stay attached to work or to social networks , constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time.

CREATIVE IDEA: Create the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Tweeter , Instagram… Through a small investment we are organizing a fun and low cost trial of the brand, which successfully reduces stress in the biggest Bulgarian cities.
The activation now is subject of Bulgarian media.

Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Durex: Loveville

Advertising Agency: Havas WW, Milan, Italy
Executive Creative Director: Giovanni Porro
Creative Directors and project leaders: Lorenzo Crespi, Selmi Barissever
Creatives: Filippo Formentini, MariaVittoria Apicella
Account: Ada Guerriero, Dania Bianuni
Producer: Sara Poltronieri
Digital Creative Director: Tommaso Mezzavilla
Web Art: Luca Fasoli
User Experience: Vitali Shykhau
Digital Account Team: Federica Busino, Benedetta Grossi
Viral Production Company: Karen Film
Director: Alberto Colombo
Video Showcase Production Company: Nomint
Pr Agency: D’Antona & Partners