Advertising Agency: Leo Burnett, Warsaw, Poland
Executive Creative Director: Pawel Heinze
Creatives: Yigit Unan, Anna Gadecka
Account manager: Lukasz Zajaczkiewicz
Digital project mananger: Marcin Krynski
Programmmer: Pawel Kulinski
Animator: Pawel Zolynski
Advertising Agency: Arcos, Recife, Brazil
General Creative Director: Carlos Renato Rocha
Creative Directors: Carlos Renato Rocha, Berg Carvalho
Art Director: Thiago Reis
Copywriter: João Saraiva
Illustrator: Eugênio Lima
3D illustrator: Saulo Lísias
Web developer: David Vieira
Audio: Onomatopéia
Video: Três Caras
URL: http://www.toiletthink.it/eng_index.html
Short rationale: #ToiletThink is a Sieropositivo.it social campaign against HIV virus diffusion, dedicated to women. To let them think about the importance of protecting themselves. Always. With no exception.
“When you use a public toilet do you worry about infections?”
Advertising Agency: TBWA\, Milan, Italy
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Gina Ridenti, Hugo Gallardo
Art Director: Federica Facchini, Mattia Montanari
Copywriter: Valentina Barone, Matteo Grandese
Digital Creative Director: Michele La Fiandra
Progect Manager: Raffaella Garzitto
Producer: Federico Fornasari (Industrial Strange)
Production Company: The Family
Director: Luca Lucini
Cinematographer: Marco Bassano
Editor: Marco Bonini
Executive Producer: Lorenzo Ulivieri
Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
Music: Alessandro Branca (“Club” commercial subject)
Thanks to Zero, SPAM, Fleishmann Hillard, Peperoncino, Fondazione Forma per la Fotografia, The Kitchen
URL: http://www.fabrica.com.br/timelinedepresente
Advertising Agency: Fábrica, São Paulo, Brazil
Creative Director: Daniel Santander
Vp of Innovation: Marisa Furtado
Creative Supervisor: Rubens Carvalho
Art Director: Diego Aneiros, Rafael Rosa
Online Creative Director: Carol Gleich
Account Manager: Janaina Zanardi
HP presented the new strapline “Making Memories Last” by creating an interactive experience during São Paulo’s biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan’s reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa, Luiz Sanches
Creative Directors: Marcos Medeiros, Andre Kassu
Art Directors: Guiga Giacomo, Marcos Kothlar
Copywriter: Ricardo Wolff
Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.
All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube.
Advertising Agency: Proximity BBDO, Belgium
Creative Director: Chris Goossens
Art Director: Thierry Wiebking
Copywriters: Bart Van Goethem, Robby Cap
Managing Director Client Service: Isabel Peeters
Marketing Manager: Jochen Lysebettens
Online editor: Robbie Bardijn
BIVV-contact: Tom Dedecker
Advertising Agency: Gitam BBDO, Israel
Executive Creative Director: Shani Gershi
Creative Directors: Karmel Abuzlaf, Sagi Blumberg
Art Director: Eitan Cohen
Copywriter: Arnon Rotem
Creative Planning Manager: Ran Allon
Executive Digital manager: Guy Poreh
Digital Client Manager: Amit Gurevich
Digital Studio manager: Karin Mazor
Digital Designer: Hezi Yosef
Flash Programmers: Roman Rozanov, Ilya Phatelevich
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Planner: Amir Biran
Agency Production Manager: Noga Sagi
Agency Producer: Tali Sasson, Yarden Bitton
Studio Manager: Shlomi Bar
Photoshop Artists: Alex Melik-Adamov, Ariel Vitkon
Studio Designers: Einat Vainstock, Sima Ben-Haim
Advertising Agency: DMJX Creative Communication, Copenhagen, Denmark
Creative Directors: Jeppe Kuld, Tobias Løvschall-Wedel
Art Director: Jeppe Kuld
Copywriter: Tobias Løvschall-Wedel
Advertising Agency: BBDO, Atlanta, USA
Executive Creative Director: Cabot Norton
Art Director: Chris Cavalieri
Copywriter: Scott Biear
Agency Producer: Matt Silliman
In this made for internet pre-roll ad, the sauce from McDonald’s new Spicy Thai McBistro sandwich drips and ignites the playhead below. We watch as a spark moves along with the timing of the video player until it ignites the whole frame.
Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matthew Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Director: Common Good
A tough nut to crack! How do you get people to actually think it is cool to wear a bike helmet. Nutcase Bike Helmets gave the answer with this piece of untraditional activation marketing.
Advertising Agency: Ogilvy, Denmark, Copenhagen
Creative Director: Jakob Staalby
Art Director: Amanda Kruse Larsen
Copywriter: Kenneth Hamann
Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jaques Massardo, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Business Unit Director: Adrian Varkel
We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes
Advertising Agency: Konstellation, Copenhagen, Denmark
Digital producer: Christina Krog Madsen
Creative Director: Thomas Pries
Prototyping: Kristian Rix
Design: Michael Victor-Hansen
Programming: Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director: Nicolai Elmqvist
URL: shouldntexist.com
Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms – a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories.
Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos.
Advertising Agency: Leo Burnett, Lisbon, Portugal
ECD: Luciana Cani
Copywriter: Pedro Ribeiro, Steve Colmar
Art Director: Emanuel Serôdio, Fabio Cristo
Digital Creatives: Emanuel Serôdio
Designer: Emanuel Serôdio
Digital production: ComOn
Account Director: Marta Guimarães
Account Executive: Teresa Ferreira
Production director: Cristina Almeida
Producer: Hugo Lage, António Franca
Edition: Hugo Lage
Production Company: Take it Easy
URL: http://www.xs4all.nl/moviematch
Dutch Internet & TV provider XS4ALL launches ‘MovieMatch’, an online game that’s all about movie knowledge. In MovieMatch dozens of famous movie scenes are reenacted by the company’s own employees. The contrast of ‘everyday’ employees trying to give Oscar worthy performances, ensures a hilarious game experience. The essence of MovieMatch is that we all remember numerous movie scenes. Who hasn’t shouted ‘Run, Forrest! Run!’ at some point in life? The remembrance of famous scenes fits perfectly with XS4ALL’s newest offer: Buy an XS4ALL Internet and TV package and watch 100 on demand movies for € 0,-. In other words: 100 potentially new classics.
Advertising Agency: bone, Utrecht, The Netherlands
Creative Director: Rogier Beerends
Art Director: Michael Kouwenhoven
Copywriter: Dimitri Hubregtse
Director: Tom Rijpert
Production: MediaMonks
On Sunday, Domino’s hit eight million fans on Facebook. We wanted to share the cool thank you video we made with more than 50,000 dominos.
Advertising Agency: CP+B, Boulder, USA
Worldwide chief creative officer: Rob Reilly
Group creative director: Tony Calcao
Creative directors: Matt Talbot, Andrew Lincoln
Associate creative director: Mike Danko
Art director: Nick Scarlet
Copywriter: Aaron Sanchez
Integrated producer: Dustin Freeman
Production company: Plus Productions
Editor: Glen Montgomery
Account director: Evan Russack
Content supervisors: Drew Widell, Claire Foss
Content manager: Meg Minkner
Business affairs: Chris Herrington
Social media director: Melissa Goodis
Social media supervisor: Andrew Choban
Collaborators: The Cologne Dominoes Team, Germany
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Melanie Clancy, Rafael Guida
Art Director: Felipe Sona, Felipe Galiano
Senior Flash Developer: Sarabjeet Singh
Head of Digital: Major Steadman
Account Director: Ian Carvalho
Senior Project Manager: Alain Eid
Marketing Manager, Sarita Menon
Cervezas del Mundo is a selection of Premium Beers whose objective is to offer the Argentine market the best brands and different varieties of beers for each specific moment of consumption.
People don’t know how to choose or combine beers. As a result, beer is considered as a beverage that accompanies pizzas or snacks.
We created The Beer Recommender in order to educate consumers and to help them to choose the ideal beer for each moment. This application recommends a beer and a dish to the user according to the climate, temperature, time and day of the week.
Advertising Agency: Woonky, Buenos Aires, Argentina
Creative Director: Tomás Wells
Art Director: Siro Rodriguez
Copywriter: Agustina Benitez Araujo
Development Manager: Pablo Oliver
UX Designer: Pablo Drut
Programmer: Max Delgado
Account Manager: Mariana Guerrico
They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone’s.
Advertising School: Underground Creative School, Buenos Aires, Argentina
Creative Director: Diego Rubio
Creatives: María Paula Castaño Cadena, Lucas Kraglievich, Sandra Lopez, Josefina Salgado, Laura Perez Millan, Camilo Rodríguez, Fede Green, Jorge Anastasiu, Sebastian Merino Luque, Jaime Vanegas Restrepo, Mario Anchorena Aitken, Jorge Garcia, Oscar Andrés Rincón, Maye Duarte, Nau Pintos, Manuel Torres Gere, Felipe Arenas, Angela Binimelis, Aye Piru, Andrea Saturno, Bruno Waldbaum, Nat Os, Leandro Baca, César Bené Guerrero
Photographer: Martín Levi
Litter Genie’s Walter is back with a whole new group in JWT New York’s third music video for Litter Genie: Walter and the Lap Cats. Their fur is soft. Their love is strong. So sit back, relax and get ready for some sultry sounds and purring percussion in the new track “Me Luvz Mahselfz.” With almost 2.5 million combined views for his previous videos, Walter’s musical fame has led him even beyond YouTube. In conjunction with Me Luvz Mahselfz, just tweet @LitterGenieCat and he’ll rap with you, with a dollar for each tweet going to Best Friends Animal Society through February 17. Find out more at RapForCats.com #RapforCats.
Advertising Agency: JWT, New York, USA
Director: Keith Schofield
Production Company: Caviar
Post-Production: Final Cut & The Mill
Editing House: Final Cut
Music House: Amber Music
Media Agency: MEC
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