One thing seems crystal clear right now: there are few segments of society untouched by the havoc of COVID-19. This broad impact means there are countless causes in need of monetary and other support. If your business wants to team up with or otherwise support a cause or charity, think carefully about how you structure…
As I reflect on generational equality, the theme of 2020’s International Women’s Day–which, in my opinion, deserves far more space than a day or even a month–my mind goes back to the recent debate as to whether this year’s Super Bowl halftime show was objectifying or empowering. Despite positive momentum on the gender equality front…
Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. In fact, more than half of b-to-b marketers use in-person events and trade shows to drive lead generation. Unfortunately, we’re living in a world in which face to face interactions at conferences…
We are now in the first pandemic of the digital age. It’s a global crisis, the effects of which will likely ring out for many more months yet. But how should we as marketers react to it? Interestingly, the Mandarin word for “crisis” is represented by two characters: one meaning danger and another meaning opportunity….
We are in a crisis–with a capital C. A virus has the whole world in its grip, a pandemic only a few of us on this planet have ever experienced. But I want to talk about a different word with a capital C. It’s on the lips of world leaders, presidents, kings, world-renowned healthcare professionals…
Just when you thought you have read every possible piece of working from home (WFH) advice these past few days, allow us to bring you a new acronym: BFH, or brainstorming from home. As teams work from home over the coming weeks, and face-to-face meetings get swapped for video chats, remote working poses a particular…
As of now, most agencies (if not all of them) have mandated working from home until further notice. And let’s be honest, having your home become your office is not entirely thrilling. We feel like we have all the time in the world for agency work, freelance projects, even proactive initiatives–which makes it easy to…
The amazing thing is that we all watched it on TV but, still, nobody saw it coming. Miami, Feb. 20 is the date and place of my last shoot. Twenty days later, we were all confined to France. I took the subject quite lightly at the beginning, making lots of jokes about all these masked…
There’s never been a better time to be a woman in business. This Women’s History Month, we are celebrating the explosion in the ways women have to connect with each other. A new crop of female-only social networking apps like Bumble Bizz, Ellevate Squads, the Cru and Chief promise to bring women together for professional…
The coronavirus crisis has upended the way we live and do business with record speed. Schools are closed. An unprecedented number of people are working from home or are out of work entirely. Bars, restaurants, theaters and churches are suspending service in growing numbers as Americans are urged to stay home. For marketers, it can…
We were supposed to be basking in the crowds of SXSW with a massive activation. Instead, the team was in a studio, filming workouts with Costco-sized packages of soap, an overstuffed suitcase and a rolling pin. Days later, the props became giant utensils and an 8-month-old child. Welcome to marketing in the age of COVID-19…
We can thank the Reefer Madness era for stigmatizing the cannabis plant. This powerful bit of propaganda paired with the efforts of big players in cotton, tobacco and pharmaceuticals aimed to keep cannabis from thriving and becoming a competitive force. But the film was also made during a time when the known applications for cannabis…
Here in France, we’re managing the beginning of a crisis. It’s only been less than a week so far, and we’ve already been through a lot of hard work in order to be ultra agile and organize ourselves operationally. Every agency is changing their habits in their own manner, and employees are rearranging lives. For…
Coronavirus has thrown all our marketing (and personal) plans out the window. We’re all experiencing the pandemic on individual, community, workplace and macro-economic levels, and many of us–including myself–know that the rest of 2020 will be a challenging year for business. That being said, I’m seeing consistent trends across our clients the past two weeks,…
As most states have instituted various COVID-19 containment measures, restaurants and bars have consistently been some of the first businesses to be hit hard. In some states, they’ve been closed entirely, while others have eased liquor laws to allow takeout sales. In areas where service continues, bar and restaurant staff face are seeing half-sized crowds…
Asian representation in media has catapulted lately, for better–and for worse. On the one hand, Asians are characterized as a “model minority” deserving of Oscar wins, crazy talented and “crazy rich,” with our own take on heartwarming family comedies. On the other hand, the very same communities are vilified and held at a distance as…
Do tough times reveal the true character of a brand? Facing the coronavirus (COVID-19) pandemic and subsequent disruption in nearly all industry sectors, how might a brand’s choices reveal its nature or true personality, strengthen or damage or perhaps transform its relationship with stakeholders? Brand actions during critical moments such as this can prompt a…
Over the past 40 years, two factors–technology and Wall Street–have totally rewritten how brands are built. Both drove us to short-term, transactional marketing. Technology’s impact is obvious: an upended media landscape, one-to-one customer relationships at scale, a new retail channel capable of delivering almost instantaneous gratification, the constant thrum and beat of social media. Wall…
When I wake up in the morning, I practice mindfulness and meditate in bed for about 15 minutes to ground myself. I then check my emails, double-tap a few photos on my Instagram feed, get out of bed, brush my teeth, do my (nauseously long) skincare, walk to work, make a homemade almond milk latte…
We are and will continue to journey through sustained uncertainty. It will touch everything we love, from our families and friends to the brands we can’t do without. With events like SXSW getting canceled, the stock market seeing its worst day in over 10 years and brands from travel to tech reporting long-term impact on…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
