The retail landscape has changed enormously in the last few weeks because of the coronavirus. More than anything, online shopping is becoming more important to consumers because people need to stay home for their health. With critical concerns around public well-being, retailers have had to adopt new measures. For example, Whole Foods and Walmart are…
There was a pandemic before this pandemic. I’m referring to the pandemic of polarization, which had already affected as many geographies as COVID-19. In the last few years, the political polarization pandemic had spread to every single market in Latin America. Clearly, it is impossible to identify just one reason, but according to many analysts,…
A couple of weeks ago, as we were all acclimating to the strange new realities of daily life, something bizarre happened. A Netflix show that may have otherwise been a blip on the cultural radar entered our collective consciousness and became a phenomenon. I’m talking, of course, about Tiger King, the much-discussed docuseries that has…
Here’s a radical idea: Instead of audience-based buying, we should return to context. Actually, that was a radical idea up until recently. At the IAB Annual Leadership Meeting, context had an important moment where publishers are thinking about how to bring it back to basics. What’s driving this? For one thing, Google’s decision to kill…
A few people have asked me what makes the coronavirus any different from other cause marketing. Some have suggested that banning COVID-19-related award entries unfairly dismisses campaigns that have a positive influence on consumer behavior around the disaster. I understand the concern, but not everything is black and white. I have nothing against cause marketing…
Being a transwoman can be a daunting challenge. Many of us struggle to find consistent employment at all, let alone one with a living wage. While we want to believe discrimination is no longer an issue in the workplace, according to the Human Rights Commission nearly 50% of people who identify as lesbian, gay or…
Welcome, graduating class of 2020! Ouch–I know. In just a few weeks, hundreds will graduate from portfolio schools like the Creative Circus, VCU and Miami Ad School; thousands will be graduating from undergrad programs like BYU, Syracuse and the University of Texas. Only months ago, the job market was on fire. But oh so quickly…
Human generosity often shines when disaster strikes. However, this pandemic risks turning us inward as we face social distancing and uncertainty. While this crisis is unlike any other in living memory, past experience tells us that, by acting generously, brands are granted an invitation to speak up and take action but must do so without…
This is a daunting and defining moment for this generation of marketers and the brands we devote so much of our time to building. Marketing was already bloody complicated, and now we’re learning a new set of brutal rules while trying to secure the future of our families and businesses. Some of us are trying…
As we head into the next weeks and month, one can’t help but feel a sense of worry, dread and exhaustion. To those of us in the advertising and marketing community, this may hit even harder. Advertising is a people business, a giant service industry built to squeeze the most out of each employee. This…
I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of the people they serve, they can’t help but be empathetic to new norms and emerging needs, flexing their models, operations and communications on a dime. Big business has had some impressive acts,…
The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on Jan. 1, 2020 and that should have been the next wake-up call for the industry. Currently, we are in a…
This new reality has come on quickly. Depending on the country we call home, we are weeks or maybe months into this new normal. I speak to colleagues in Hong Kong and Singapore who have been working remotely for more than eight weeks. On Mothering Sunday in the U.K., the prime minister’s message was: “Don’t…
Live sports, like most industries, have been drastically affected by the impacts of COVID-19. In the month of March alone, the NCAA canceled March Madness entirely and several professional leagues including the NBA, MLB and NHL postponed their seasons. The impact of the pandemic on sports has now reached a global level, with the IOC…
There’s no other way to say it: We are facing an unprecedented international crisis in COVID-19, a pandemic that’s rapidly unfolding before our eyes. The information evolves daily. The road ahead is tough to see. But one thing is clear: The hard work has just begun. Stopping the spread requires each and every one of…
Like other businesses, the fast-casual sector is being challenged right now as public policy around COVID-19 has dining rooms closed. As of this writing, according to the National Restaurant Association, the restaurant industry as a whole may lose out on $225 billion in sales, and there could be several million job losses over the next…
As any customer-centric business knows, it’s not about us. Really–it’s not. While this pandemic extends across the globe, this mindset has never been more important. The brands that understand how to put their customers front and center are going to be the ones that thrive on the other side of this crisis. This is a…
When it silently appeared a few months ago in the stalls of a Chinese market, we had no idea that COVID-19 would cause such a violent and radical upheaval in the world order. We had no idea how it would shatter our Western certainties and challenge society as we knew it. One could write thousands…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
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