I was recently contacted by a recruiter and to say the conversation didn’t go well is an understatement. From the tone as he delivered his opening line, I knew this conversation was unlikely to be a fruitful one. “How would you like to work at a general market agency?” If he knew me, he’d know…
I love digital. It’s shorthand for solutions. It’s a medium. But it’s also bigger than any channel. It’s tactical tools, part of UX, fluidity and feel. But it’s also powered culture. Digital has turned brands into memes. And put movies on streams. And your currency into the cloud. The reality is that digital is all…
When the content marketing and search engine optimization (SEO) teams at British energy supplier Ovo-owned SSE Energy Services were brainstorming ideas for their 2022 blog content calendar, little did they realize the reputational damage that would result. A recent post by the energy giant of heat-saving tips included cuddling a pet and eating porridge to…
While focus on data and advancements in analytics has intensified over the past several years, marketers face unique challenges in the Covid era. Consumer behavior has shifted tremendously, and businesses have responded by transforming offline experiences into engaging digital environments. This growing online world has created a digital consumer footprint in the form of data…
Over the past year and a half, during the tumult of Covid-19 and other upheavals, our industry has stepped up to bolster things that matter. Things like DEI, mental health, new ways of working … and more. Meanwhile, we dug in and worked side by side with clients through paradigm shifts, service changes, supply-chain challenges…
Our food systems are continuing to change at a dizzying pace as consumers become more invested in the stories and sources behind the food they eat. The biggest question they have: How can my food choices have a positive impact on climate change? Global warming has undoubtedly transformed what we eat, both because of increased…
Once every decade or so, something new comes along to transform the marketing industry. If you draw a through-line from radio and television to the advent of the internet and, most recently, digital channels like search, social and mobile, you’d find one common principle: that first-mover advantage pays off handsomely for the businesses who master…
Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging patterns, we’re able to turn challenges into opportunities that take us to a better place–a place where we’re advancing on behalf of our clients, rather than being…
I know I’ve not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of “Is this worth leaving my house?” was persistently top of mind. And today, many people once again find themselves asking, “Is it safe to…
It’s safe to say that 2021 wasn’t quite the break we all wanted after 2020, and there’s a somber feel already going into 2022. Many of us are exhausted, burnt out and lost trying to identify what the future looks like. If that resonates with you, know that you’re not alone. Unfortunately, many of us…
NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a major player in the trillion-dollar marketing industry by 2022. While some might believe the rise of NFTs are just the current shiny new object, I’m letting you know they are here to stay and will…
This year, we’ve seen that companies are spending twice as much on their employees this holiday season to show them love. Why’s that? Volume hasn’t doubled, meaning that companies are simply spending more money per gift for their employees to make an impact. Traditionally, promotional gifts have been more affordable items that can be branded…
The launch of Dove’s iconic “Real Beauty” campaign in 2004 marked the first time I had ever seen a body that looked like mine celebrated on television. With what was then considered a bold move, Dove gained a place in my heart and in my Target cart for life by offering something money can’t buy-a…
Growing up, the Santa Claus I always saw was the jolly old white man with a white beard and red suit. In the mall, in movies and on Christmas cards, this fictional character of Santa Claus so many celebrated was always depicted as white. As a child, I could never have imagined that Santa Claus…
What is creativity and how does it work? For an industry built around humanity’s most powerful transformative force, it often feels we really don’t know much about it. Of course, much has been written about commercial creativity by those who know–the ones who have first-hand experience. From Rory Sutherland’s brilliant book Alchemy to Dave Birss’…
And just like that … it’s the holidays and we are talking about Peloton. Again. A lot has been written about the situation already, most of it focusing on the short-term stock price recovery and on how Ryan Reynolds saved the day on a ridiculous and alleged 48-hour timeline. As a brand and comms. professional…
And just like that …. You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later, you have a TV spot! Unrealistic or our new norm? As an agency leader, I take the role of expectations very seriously–both the expectations of our internal teams and those of our client teams. This…
Branded Advent calendars are all the rage right now. And it makes sense! As someone on Twitter recently–and brilliantly–described, Advent calendars are like ‘microdosing Christmas.’ What brand wouldn’t want to be a part of that? It’s a daily opportunity to surprise and delight customers who raised their hand and said “yes, bring on 25 days…
I am very fortunate to work for a company that allows tenured employees to take a month-long sabbatical. As you might expect, the purpose of the time off is rooted in mental health: aimed at allowing employees to disconnect from work and do something they love, have never tried before or both. While covering countless…
For the past two years, the rising tide of anti-Asian violence spurred by COVID-19 accelerated at light speed. Not only did we see the Asian American Pacific Island Community barraged with verbal, physical and life-threatening racial attacks, Asian-owned businesses also witnessed a steep decline in consumer spending. Earlier this year, myself and a group of…
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