À l’occasion du salon de Francfort, le 10 septembre prochain, Ferrari présentera sa 458 Speciale, dont le moteur V8 dépasse les 600 chevaux et la structure s’allège et s’affine. Ce prodige de technologie atteint les 100km/h en 3 secondes et les 200 km/h en moins de 10. À découvrir en images et en vidéo dans la suite.
Focus sur Air V8, spécialisé dans la réalisation de plans aériens pour tous types de créations, utilisant des multi-copters télécommandés. Afin de montrer leurs références ainsi que les possibilités, cette vidéo show-reel du plus bel effet nous dévoile des images splendides à découvrir sur une musique dynamique de Rauscher.
When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that might surprise you. It is a rare and inquisitive marketing mind that can actually remember these relationships, like the fact that Minute Maid is owned by Coca-Cola or Baked Ruffles report up to PepsiCo.
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Name the parent brand or holding company of …
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Sure, there are dozens of ways to judge advertising as “good,” but it’s important to remember that good advertising needs to grab the attention of the target. GSD&M|idea city certainly kept that in mind with this spot introducing the BMW V8 M3 – my auto enthusiast friends (and not advertising/creative-minded folk) have been talking a lot about it – which I’d imagine is the most important goal for BMW.
After touring Europe and visiting the BMW M factory in Munich to study the engine, idea city folks figured out how to take three of the Belgium-build V8 engines and cram cameras, lenses and lighting into ‘em. Then after filming for four 20-hour days, they captured (at 10,000 fps) what happens in a single revolution inside of the 420hp beast of an engine. Without any CGI. It’s amazing that something like that still happens. But it’s incredible, and certainly creating a bit of buzz in the auto world.
Regardless of whether or not it’s a 100% accurate representation of the engine under full running load, it’s an impressive feat in terms of cinematographic execution and in not falling back on CGI. It definitely makes a powerful statement for BMW.
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