Apr 24

Advertising: Screenvision Adopts Television’s Approach to Attracting Advertisers

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Screenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.

    

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Mar 06

Advertising: Media Companies Hold ‘Upfront’ Advertiser Events Early

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Efforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.

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