Kristen Bell, Dax Shepard Decorate for the Holidays with Samsung

Back in September, McKinney created an ad for Samsung starring the almost-too-cute Kristen Bell and Dax Shepard preparing for a night out only to stay in wasting time on their Galaxy Tab S. Now the couple has returned in a holiday effort for Samsung, presumably also from McKinney that sees Dax decorating the house with a little help from a very pregnant Kristen.

In the spot, entitled “Home for the Holidays,” the couple communicates via video as Dax scours the attic for decorations and goes to the store for holiday treats and Dax shows off Samsung’s smart watch when he takes a call from Kristen while setting up lights on the roof. When they finally complete decorating and switch the lights on Kristen says suggestively, “You know what this gets me in the mood for?” — but it’s not what you think. Viewers who enjoyed the cutesy appeal of the couple’s previous Samsung ad will find plenty to like here. Those who found that spot a little cute for its own good will probably want to skip this one.

If you’re wondering how close to real life the couple’s antics in the spot are, the answer is pretty close. According to Todd Pendleton, chief marketing officer at Samsung Telecommunications America, “Kristen and Dax go big for the holidays and their traditions from wearing matching pajamas and sweaters to decorating the house Griswold style are all true to what they do in real life.”

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72andSunny Quotes Pop Culture for Samsung’s New, Curvy TV

72andSunny mined memorable moments in film, TV, and the Internet for their new campaign unveiling Samsung’s Curved UHD TV, called “The Curve Changes Everything.”

The new broadcast spot debuted last night during primetime programing including AMC’s Mad Men,  NBC’s Women of SNL, and the season finale of Fox’s execrable Family Guy, to name a few. The 60-second “The Curve Changes Everything,” mines such sources as Clueless, Jurassic ParkGravity and that screaming goat you saw on YouTube to stitch together “not only excitement for the curve and the experience, but how the curve impacts different family scenarios and living room environments.” 72andSunny worked with production company Caviar, director Rian Johnson (Looper, a couple of great episodes of Breaking Bad) and Oscar-winning cinematographer Claudio Miranda (Life of Pi, The Curious Case of Benjamin Button) to bring the spot to life.

“The Samsung Curved TV is just a beautiful object,” said Rian Johnson. “Beyond the quality of the picture, the industrial design of the TV – with its subtle curve – is really stunning when you see it up close in person. We were tasked with finding ways to show off the curve, but you really just need to point a camera at the TV and it pops off the screen. It was a pleasure to shoot.”

In addition to broadcast, the campaign also features print, digital and out of home (OOH) components. “The Curve Changes Everything” will continue to run on major networks, cable and online. Stick around for credits after the jump. continued…

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