Marketing Design Awards announces shortlist

LONDON – Following a day of judging earlier this month, the panel for the Marketing Design Awards has announced its finalists.

MySpace and Last.fm turned off in Turkey

LONDON – MySpace and Last.fm have both been banned in Turkey due to music copyright violations.

O’Brien claims Indy will close by Christmas

LONDON – Denis O’Brien, Independent News 8 Media’s second-biggest shareholder, has launched one of his biggest attacks on the company yet, claiming its flagship UK newspaper, The Independent, will close by Christmas.

Facebook to shut down Beacon

LONDON – Facebook is set to pay out $9.5 million to shut down its advertising platform Beacon, after users filed a lawsuit against the social networking site.

Vodafone revamps brand to reflect customer power

LONDON – Vodafone is revamping its brand positioning and marketing for the first time in four years, dropping its “make the most of now” tagline in favour of “power to you”.

Newspaper giveaways from the weekend (19 to 20 September)

LONDON – Madonna, Chocolately Cheesecakes and £1 trips to France all part of this weekend’s newspaper giveaways.

Ogilvy 8 Mather and JWT top winners at Spikes Asia awards

LONDON – Ogilvy 8 Mather and JWT emerged as the big winners from Spikes Asia, the continent’s leading creative competition, which was held in Singapore.

Fincham could be alternative candidate to Ball for ITV top job

LONDON – Peter Fincham, ITV’s director of television, could be a potential candidate for the chief executive job as the broadcaster enters a deadlock over Tony Ball’s pay demands.

Coca-Cola unveils global World Cup strategy starring Cameroon’s Roger Milla

LONDON – Coca-Cola has announced its global marketing plans for the 2010 FIFA World Cup in South Africa at a press conference from FIFA’s Zurich headquarters.

Oxfam increases digital campaigning as it expands online team

LONDON – Oxfam is expanding its digital campaigns team as it seeks to boost its use of online communications for its fundraising and awareness-raising campaigns.

Nike Sportswear Maxime Médard for AW 77

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Phorm reports $15m pre-tax loss

LONDON – Phorm, the targeted online advertising firm that has faced diminishing support in the UK, as ISPs such as Carphone Warehouse and BT pulled back from proposed trials, has posted a pre-tax loss of $15m (£9.3m) for the first half of the year.

Yahoo!’s global ad campaign features you

LONDON – Yahoo! is hoping its biggest global ad campaign in years will lift the internet giant out of one of the most difficult periods in its 15-year history.

Fiat 500 C: Tree Planters

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From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. – Tuija Seipell.

Artist-Designer: Fabio Novembre, Milan, Italy

Parrworld. The Collection of Martin Parr (Part 2)

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Most of the works exhibited at the Jeu de Paume date from the 70s and 80s, an era dominated in England by the rule of Margaret Thatcher. Parr doesn’t have fond memories of her reign and the photos he collects attest of the social decline and distress the working class went through at the time continue

John Lewis and Dixons in spat over ad

LONDON – John Lewis and Dixons are embroiled in a row over Dixon’s new ad campaign which ridicules John Lewis’s “middle England” appeal.

Gold’s Gym Costa Rica: Belt, Button, Tie

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“It’s about time.”

Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
Published: September 2009

Donatos Pizza: Newscaster, Steaming pizza, Model

Donatos-'Newscaster'

Donatos-'Steaming-Pizza'

Donatos-'Model'

Advertising Agency: Engauge, Columbus, USA
Creative Director: Adam Albrecht
Art Director: Chuck Matzker
Copywriter: David Stone
Photographer: Stock
Published: August, 2009

UK TV viewers believe product placement does not work

LONDON – UK TV viewers think they are immune to product placement, according to research released today.

Melbourne Writers Festival

Une belle campagne pour le Melbourne Writers Festival se déroulant en Australie. L’idée est basé autour de plusieurs situations pouvant êtres lues à travers 2 lectures différents. Une mise en scène de l’agence JWT sur des clichés de Bronwyn Kidd. Plus d’images dans la suite.



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En grande taille : HorrorWarMystery

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