LONDON – WPP’s Mediaedge:cia was the only top 10 media agency to increase its advertising spend in the past year, leapfrogging Publicis Groupe’s ZenithOptimedia to become the sixth-biggest spending agency in the UK.
LONDON – InterContinental Hotel Group (IHG) has appointed sports marketing agency Fast Track to manage its sponsorship of the London 2012 Olympics.
LONDON – To say the writing was on the wall before Channel 4 announced chief executive Andy Duncan is leaving the company does little justice to what has been one of the most anticipated departures in broadcasting history.
LONDON – Outdoor media revenue fell 24.49% year on year in Q2 to £180m, according to figures from the Outdoor Advertising Association.
LONDON – The Department for Business, Innovation and Skills (BIS), led by Lord Mandelson, has launched a new campaign encouraging vulnerable workers to know their employment rights.
Découverte de la nouvelle campagne Nike Sportswear pour le sweat à capuche Hoody AW 77 avec le rugbyman Maxime Médard. Intitulé “Never without a Fight”, sur une post-production réalisée par ChezEddy et mettant en scène un tatouage animé par les illustrations de Veenom.
LONDON – WPP’s GroupM has predicted that global digital spend will rise 11 per cent next year to almost $65 billion and account for nearly 15 per cent of all measured media.
LONDON – Read how Mother London updated Stella Artois’ ads, using the setting of the 60s Riviera.
Hard hitting new campaign filmed by renowned directors Rankin and Chris for NHS Birmingham East and North.
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Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Anne-Cecile Tauleigne
Art Director: Francis De Ligt
Copywriter: Nathalie Dupont
Agency Producer: Solene Frank
Production Company: Partizan Midi Minuit
Director: Antoine Bardou Jacquet
Music: Capitaine Plouf
Music: BETC Music
Do you remember the small pink bunny that walk for the battery brand Duracel? Advertiser: Duracel Agency: Ogilvy Paris
Une impressionante bande-annonce en hommage aux films de guerre, conçue pour le lancement du jeu Halo 3 ODST sur Xbox 360. Dirigé par Rupert Sanders, il s’agit d’un trailer filmé en live action, c’est à dire avec de vrais acteurs. Une version longue à découvrir en HD dans la suite.
LONDON – Primesight faces having to renegotiate the contract for almost half its recently purchased portfolio of roadside billboards within months.
LONDON – Key executives at the now defunct thelondonpaper, including managing director Ian Clark, are to gain new roles with parent News International, although 40 staff have lost their jobs.
LONDON – Publishing group Time Out has resurrected its London Student Guide at university campuses and news-stands around greater London.
Arqiva, the transmission infrastructure outfit, is set to use the brand name SeeSaw for its forthcoming video-on-demand service, which will use technology originally intended for the defunct Project Kangaroo.
LONDON – How Mother London planned a campaign updating Stella Artois’ traditional rural French setting.
LONDON – Read how a web drama and associated social media helped Nokia reach out again to a younger market
Creative Director: Richa Sharma
Art Director: Puran Choudhary
Copywriter: Hari Om Prakash
Illustrator: Puran Choudhary
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
