Here's the lesson for all of us who work in digital and technology marketing: Judy Consumer is being introduced to new technologies at an accelerating rate. While she is willing to invest the time to learn about new technology, there needs to be a clear vision of how the technology works in her life.
LONDON – Warburtons, the UK baking firm, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £4 million advertising account.
LONDON – Warburtons, the UK baking firm, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £10 million advertising account.
LONDON – The thorny issue of how to measure web traffic and social media activity effectively is being tackled head on by a new tool which claims to analyse both simultaneously.
LONDON – Is a 1-in-10,000,000 chance of winning enough to keep consumers interested in a promotion, wonders Brahm director Paul McGann.
LONDON – Google has enhanced Google Maps with the addition of a social media element that provides detailed information on destinations and points of interests.
In this video a car is loaded with so much stuffes on its roof!!!
LONDON – Mother London has won the £2.5 million advertising account for Young’s, the frozen seafood company.
LONDON – Tech mecca San Francisco has increased its geek appeal with the launch of an app store for innovators and ordinary citizens alike.
(TrendHunter.com) Everything is supposed to be perfect on your wedding day—especially the bride’s dress. For the brides above, however, they seem to be having the time of their lives trashing their traditional white gowns.…
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| THE ORIGINAL? Peugeot – 2006 “Your old car is still valuable. 4200€ to you, if you buy a new one” Source : AdForum Agency : BETC Euro RSCG Paris (France) |
LESS ORIGINAL : Renault Clio Calendar “Five Star safety rating” – 2008 Source : EPICA Book 22 Agency : Nordpol+ Hamburg (Germany) |
| Ce qui est amusant ici c’est la ressemblance incroyable de l’idée visuelle. Même si le discours déployé est très différent on a le même secteur, la même image, le même cadrage et la même pose… |
NEW YORK (AdAge.com) — Recently Timberland joined the ranks of brands in Apple's App store, with "Expedition Timberland" — a mobile app meant for city dwellers who need a dose of the great outdoors. The app works on both iPhone and Blackberry platform. We asked Katelyn Nugent, emerging media strategist, mediahub from Mullen, about how it was conceived and where it goes from here.
LONDON – Virgin Media is to launch a high-definition version of its Living channel on 6 October.
Ce fan de la marque Lego, Brandon Griffith vient de créer cet excellent plateau de jeu d’échecs autour de l’univers et des élements de Star Wars Episode IV : A New Hope. Chaque pièce utilise un personnage du film mythique. Plus d’images dans la suite et dans la galerie.
Plus d’images dans la galerie.
LONDON – Phorm, the controversial online advertising firm, is turning its attention away from the UK to emerging markets following diminishing support in the UK.
As the death knell sounds for the evening news, there may be a few culprits to blame who have gone unmentioned. One of them is advertising.
This is not because ad rates have dropped for evening news shows or because demographics have skewed to older viewers. Simply put, the ads that run during the evening news are unwatchable.
No fewer than 90% of the commercials that run during the three major network broadcasts are for prescription drugs, with the vast majority targeting an audience over 50 years-old. No one enjoys watching these commercials, so one must change the channel to escape. Inevitably, one switches the channel to another network’s news broadcast in time to view a different prescription-drug ad. Basically, one ends up changing channels three or four times during a break to avoid an ad for one-a-day (insert prescription drug here).
It becomes tedious.
Beyond the notion of why prescription-drugs ads were ever allowed on television, to have these dominate the nightly news broadcasts comes off as giving up on ever reaching younger audiences again. What is really happening here: The evening news is actually pushing younger people away, not to mention some older ones as well, who’d rather not watch these commercials either.
These are the kinds of things just may be killing off the evening news. Competition from cable and the Internet, etc. are part of the story, but they may be just that, part of it.
Garth Meyer is a copywriter and former columnist/newspaper reporter in Oregon. Contact him at: garthmeyer@att.net.
Last week I attended the first-ever "Swagapalooza," which was billed as an "experiment in viral media" and allegedly featured the world's most-followed bloggers, twitterers, and digital influencers, all gathered at a nightclub in Manhattan to review new companies showcasing their products and services.
O maior podcast do mundo e segundo melhor blog do Brasil bate um papo divertido com ‘o Dr. Manhattan da publicidade brasileira’, Marcello Serpa, sócio e diretor de criação da AlmapBBDO.
Post originalmente publicado no Brainstorm #9
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Great new work from Ogilvy France, for Durecell ultra
Credits:
Directed by : PLEIX
Country of production : France
Production company : Warm and fuzzy
Post house : Digital District
LONDON – Bored of the following the same old people on Twitter? Looking for some inspiration? Here’s our Follow Friday-inspired list of tweeters guaranteed to brighten up your microblogging experience.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
