Sixteen undergrads from University of North Carolina are sacrificing their fall breaks to better understand brand strategy, and that means spending vacation at an agency. Durham, NC-based independent McKinney will host a brand-strategy workshop for UNC journalism and mass communication students who applied to participate in the program developed in conjunction with the school and agency.
United Colors of Benetton has a quarterly publication for young people called COLORS Magazine. Each issue is themed and outfitted with occasionally controversial imagery, multicultural flair and an underlying desire to connect people through shared quirks and charming differences.
NEW YORK (AdAge.com) — Interpublic Group of Cos. today announced it will combine the U.S. operations of Deutsch and Lowe Worldwide, with longtime Deutsch CEO Linda Sawyer overseeing the merged North American entity, ending years of speculation about a pairing of two ad agencies.
It’s an ill wind that blows no good. So are there any beneficiaries in the current spasm of Royal Mail industrial unrest?
O Grupo Santander Brasil trouxe os principais estrategistas da campanha de Barack Obama: Ben Self, também conhecido como “guru” da internet nos Estados Unidos, Scott Goodstein, responsável por toda a plataforma de comunicação mobile na campanha de Barack Obama, e Jason Ralston. De acordo com o jornal The Washington Post, Ralston foi o “cérebro da publicidade na campanha presidencial de Obama”.
No meio de tanta gente interessante, gabaritados profissionais do meio digital brasileiro também compõem as palestras rotativas que acontecem entre hoje e amanhã, 15 e 16 de outubro, aqui em São Paulo.
Estarei conferindo de perto o evento “O Efeito Obama” e trazendo os principais highlights para vocês através do meu Twitter: @gabrieljacob 
The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines — to produce a Twitter-branded Pinot Noir and Chardonnay.
Pete Markey, marketing director of insurance brand More Than, and the Marketing Society’s first ever financial services’ Marketer of the Year, believes he’s found the perfect blend of traditional DM and online channels.
LONDON – Italian coffee brand Lavazza has launched its 18th iconic calendar and a pan-European advertising campaign.
French Vogue’s set off the sensitivity meter with a recent decision to paint Dutch model Lara Stone black for their October issue.
With the launch of a Japanese-language mobile service and a new deal that allows Indians to text updates to its service, Twitter is demonstrating its ambition lay beyond markets where it's already wildly popular like the United States and the United Kingdom.
DETROIT (AdAge.com) — General Motors Co. will start hearing pitches for select Chevrolet assignments, although the brand's longtime incumbent, Campbell-Ewald, will remain agency of record, according to two executives familiar with the matter.
With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.
Major media account moves for Coty and Danone, a few bright spots at ITV, a new chair for UKOM and a major account win for Media Contacts are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and Arif Durrani.
(TrendHunter.com) With more and more of the world’s population becoming ever more curvy, it is no surprise that there is a big demand for cute plus-size Halloween costumes for women.
Some of these cute plus-size Halloween…
The last few weeks have seen the arrival of a particularly rich crop of online video clips and series posing as branding tools, with entries from A-list brands like HBO and Procter & Gamble. Neither does anything to make me more or less fond of the presenting marketer, of course, but the brand muscle behind them demands at least a token survey.
LONDON – Record label Polydor has launched a new interactive website for The X-Factor host Cheryl Cole to support her debut solo album.
Un travail encore remarquable par le photographe français Romain Laurent pour l’édition 6 du magazine trimestriel Amusement. Des effets spéciaux réalisés par Eric Faivre, et le style par Dominique Descante. Une série intitulée “Overheating” à découvrir dans la suite.
Précédemment dans Amusement : Pixels Shooting – Made of Myth
LONDON – If you’ve found yourself struggling to find a decent bite to eat while out and about, the answer could have arrived in the form of the combination of augmented reality and mobile app, from UrbanSpoon.
LONDON – London could soon boast its own dedicated app store, through which people will be able to access government information such as maps of crime incidents, if plans to emulate San Franciso get off the ground.
Ever wanted to start a do-good movement? Andy Wallman of Knupp & Watson, Madison, Wis., and Judi Wax of Luquire George Andrews, Charlotte, are doing just that, committing their agencies to a 24-hour marathon of pro bono work for needy nonprofits in their markets, an event they call Goodstock. They're welcoming any agency that wants do its own Goodstock marathon to join them.
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