Hasta La Creative!

NEW YORK (AdAge.com) — No longer do search-engine marketing advocates have to convince big marketers on the value of search. According to trade group SEMPO, nine out of 10 marketers practice organic search optimization, and 70% use paid search.

NEW YORK (AdAge.com) — As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends may point them otherwise.

CHICAGO (AdAge.com) — Here's an intersection of social media and marketing you may not have considered: connecting adoptive parents with birth mothers.

LONDON (AdAge.com) — The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people who live outside of major cities and dislike change. But the current leader, David Cameron, has successfully thrown off this image to present himself as a modern and trustworthy future prime minister. So how have the Tories pulled it off?

NEW YORK (AdAge.com) — In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier.

YORK, Pa. (AdAge.com) — For MasterCard CMO Lawrence Flanagan, it's the day-to-day marketing in the ongoing aftermath of the financial meltdown that keeps him busy.

NEW YORK (AdAge.com) — The trend of marketers relying on the wisdom of crowds to create marketing campaigns is escalating as PepsiCo turns over the choice of agencies for three product launches to the masses, ramping up the potential threat to ad shops bypassed or relegated to a supporting role in implementing the resulting efforts.

NEW YORK (AdAge.com) — McCann Worldgroup accounts for around 40% of Interpublic's revenue — as goes McCann so goes IPG, is an oft-used maxim on Madison Avenue — and it's even been said that the real power at IPG lies with the CEO of that agency rather than the holding company. But that's changing.

NEW YORK (AdAge.com) — After losing a third of their ad pages so far this year, two of the big three business magazines that have survived and thrived for decades spent the month either cutting staff or issues.

Mise à jour des travaux et du portfolio du photographe français de mode internationale : Bruno Dayan. Des collaborations avec des grandes marques comme Yves Saint Laurent ou Louis Vuitton, et un shooting avec l’actrice française Marion Cotillard pour le magazine Madame Figaro.

Déja présenté en février 2008 sur Fubiz.

Previously on Fubiz

• Antonella Arismendi
• Mercedes-Benz Campaign
• Kanye West – Glow in the Dark