We didn't want to stand by and watch our clients take their retail-focused work in-house, nor was it in their best interest for us to try to force-fit it into our standard agency model. So, a few years ago, we created a second model, one we call the "in-house outsource," or studio model.
NEW YORK (AdAge.com) — As they try to bring Vibe magazine back from the dead, its new owners and editor have chosen a provocative subject for the new incarnation's first cover: Chris Brown, who could use a little resuscitation himself.
If you had an issue with the Chris Farley commercial for DirecTV, you might have an issue with these spots featuring John F. Kennedy, Heath Ledger and Jesus.
It’s like America’s Finniest Home Videos!
LONDON – The OFT has referred the anticipated acquisition of Friends Reunited by Brightsolid Group to the Competition Commission over fears it is anti-competitive.
Une superbe expérience avec cet ensemble de sculptures sonores, conçues par le duo d’artistes suisses : Zimoun et Pelang. Une compilation vidéo de 8 minutes présentant ces performances à la fois minimales et visuelles. A découvrir dans la suite de l’article.
Facebook's latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to its site and platform. And some of the changes will especially affect marketers.
LONDON – Carat has won the global media planning and buying account for Beaute Prestige International, owner of the perfume brands Jean Paul Gaultier and Issey Miyake, estimated at £50 million.
“Now the retailer is offering consumers a contemporary interactive experience for the price of a movie ticket.”
The 10 p.m. prime time hour used to be the broadcast networks' showcase for their best programming. But those days are waning as audience patterns shift and DVRs impact how people use that hour. With the networks becoming more timid programming the 10 p.m. hour, coupled with the continued aggressiveness of cable, perhaps Fox had the right idea all along when it began rolling out its prime time schedule. The most-watched network among Adults 18-49 for the past few seasons has never programmed at 10 p.m., opting to give the last hour of prime time to its affiliates. Based upon current trends, can the three other networks be far behind?
In today's ever-expanding global marketplace, for an advertising agency — and the industry at large — to effectively compete and prosper, its ranks must accurately reflect the world to which it caters. But there's an even more salient and basic reason to champion diversity and inclusion: the chance to re-energize the economy by giving a much-needed boost to small businesses.
If you like to watch two guys bicker over who’s going to drive a Lamborghini with the only copy of Xbox Forza Motorsport from Edinburgh to the game’s launch party in London, you might like this video.
Working for years in advertising, Brian Mullaney opened his own shop and rode the crest of the mid-1990s technology wave. After selling the $100 million shop, though, he had to figure out what to do next. And so he created the Smile Train.
(TrendHunter.com) It seems as though Lado Alexi is a magician when it comes to his photography. By capturing these magical acts, it insures that they will forever remain awe-inspiring.
Highly imaginative, Lado Alexi is…
LONDON – ITV broadcast the wrong News of the World ad during Saturday’s episode of The X Factor.
If you’re going to advertise a product that helps you tighten our ass and make your legs look great, you might as well highlight the results of using that product, right?
NANNING, China (AdAge.com) — Imagine going three days without seeing a McDonald's or a Starbucks. Welcome to Nanning, the capital of Guangxi province, the site of the 16th China International Advertising Festival and, ironically, nearly virgin territory for international advertisers. Nanning residents have little first-hand experience with the retailers and consumer brands that have saturated China's most sophisticated cities.
For the third year in a row, Apple's iPhone will enter the holiday shopping season as the smartphone to beat. But this year, it actually has some respectable challengers.
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