“Together we get rid of pounds ”
Advertising Agency: Euro Rscg, Zurich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designer: Roswitha Brülisauer/Isabelle Bühler
London – AOL’s global revenues plunged 23% in Q3 to $777m, parent Time Warner said today.
LONDON – Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital, has launched an online service allowing clients to book their own mobile campaigns.
Un nouveau projet par le designer new-yorkais Harc Lee, déja auteur de l’idée Time Swith. Voici “Pocket Light”, une carte ultra-fine intégrant une lumière, à emmener partout avec soi. Explications à travers plus d’images dans la suite.
Portfolio d’Harc Lee.
LONDON – Kellogg has consolidated the vast majority of its global ad business into Leo Burnett, ending a 70-year relationship with JWT in the UK.
NEW YORK (AdAge.com) — In past jobs, Jim Harris has been a proponent of "hyper-local" marketing strategies that takes place in the lobbies of office buildings. So it's no surprise he's made that an anchor of the new Wall Street Journal Office Network. As CEO of that 3-year-old company, he oversees a broadcast network of digital screens in more than 800 upscale office buildings in 15 cities. And this past year, his company has posted a 100% increase in revenue and become a case study in how to boost sales by pairing digital screen ads with in-building product demos.
LONDON – Campaign – The Irish Food Board has launched an on-pack promotion on Irish Beef packs for sale in the UK. The campaign, which was created by The Big Kick, offers top prizes of 10 luxury cookery weekends for two in Ireland. It is the first of a series of promotional campaigns to be run by the board.
LONDON – Brazen gift demanders will be able to post their Christmas wish lists not just to Santa c/o the North Pole but to their friends and family on social networks as part of a new Christmas shopping campaign.
LONDON – Pizza Hut has teamed up with Vodafone to launch a delivery application for the mobile network’s new 360 H1 phone that allows customers to order pizza and pay for it on their monthly phone bill.
NEW YORK – Direct marketers will be able to monitor Twitter using the Email Data Source analytic tool to see the impact that tweeting has on web traffic.
LONDON – Channel 4 is set to increase its foray into digital media with the launch of an online social media extension for hit TV show Come Dine With Me on Sunday (9 November).
LONDON – Discovery’s non-US TV channels posted a 2% fall in revenue in Q3, although pre-tax profits increased 7%, to $110m, following a reduction in costs.
LONDON – iPhone owners have become familiar with being bracketed in some commonly referred-to groupings along the lines of early-adopter, intelligentsia and tech-savvy. But a new study by Retrevo sheds light on some less desirable traits common in owners of Apple’s famous touchscreen phone.
Advertising Agency: Callegari Berville Grey, Paris, France
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Retour sur cette idée d’escalier construit dans la cadre d’une bibliothèque de rangements : les livres sont placés entre les marches. Original et très pratique, l’ensemble du mobilier a été conçu par le studio Levitate Architects basé à Londres. Plus d’images dans la suite.
LONDON – Primark is defying the downturn with profits up 20% to £2.3bn for the year to the end of September.
LONDON – Marks & Spencer has revealed plans to sell other FMCG brands, such as Stella Artois and Coca-Cola, throughout all its stores as it seeks to plug gaps in its product offering.
LONDON – First Direct has hired HSBC Bank International marketer Paul Say to the position of head of marketing.
LONDON – UK advertising and marketing companies plan to create more jobs in coming months, according to research from Santander Corporate Banking.
LONDON – Toyota is to disband its Formula 1 team because of “severe” economic conditions, saying it needs to focus on its core business.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
