Targetbase Claydon Heeley hires digital and data duo

LONDON – Omnicom-owned Targetbase Claydon Heeley has hired a data analyst from Tesco data house Dunnhumby and digital project director from agency Syzygy.

Media agencies vie for £30m EasyJet

LONDON – EasyJet has called a review of its £30 million pan-European media planning and buying account.

CHI nets Samsung TV branding task

LONDON – Samsung has hired CHI & Partners to create the first global brand-building campaign for its range of televisions.

Travelodge kicks off £2.5m ad pitch

LONDON – Travelodge is on the hunt for an advertising agency to handle its £2.5 million advertising account and has shortlisted five undisclosed agencies to pitch.

TBWA turmoil as another rebrand follows Lindsay’s exit

LONDON – TBWA is to drop the Media Arts name in London, just four months after adopting it, following the sacking of its group chief executive, Tim Lindsay.

MPs in call for Govt job ads to go online

LONDON – A former Labour minister has launched a drive for all public sector vacancies to be advertised online in a move that could lead to deep cuts in central and local government spending on press ads.

Make your vote count in the Campaign Media Awards

In the run-up to the Campaign Media Awards 2009, Campaign is holding a text vote to decide on the best media agency leader and best media sales chief of the year.

Volvo seeks agency for pan-Euro brief

LONDON – The Volvo Group, which incorporates all areas of the Volvo business except its cars, has called a pitch for its pan-European ad account.

FX gives free Nip Tuck sponsorship to cancer charity in plot tie-in

LONDON – The FX Channel has donated free sponsorship of plastic surgery drama Nip Tuck to a cancer charity.

FX offers free Nip Tuck sponsorship to cancer charity in plot tie-in

LONDON – The FX Channel has donated free sponsorship of plastic surgery drama Nip Tuck to a cancer charity.

Ikea Begins Creative Review to Integrate General Market With Hispanic


NEW YORK (AdAge.com) — Swedish furniture retailer Ikea, nearing completion of a media agency review, is now examining its creative roster of U.S. agencies in what it calls a move towards "integration of general market and Hispanic creative."

TVCs: Wataniya Online Payment & Sports

Advertising Agency: Impact BBDO, Kuwait

Via [Ads2Blog]

‘V’ for Victory: ABC Drama Has Strong Debut With 18-49


MINNEAPOLIS (AdAge.com) — ABC has to hope that its "V" means both victory and peace: It's already accomplished the former, as the new sci-fi series was a winner on Tuesday night with the highest ad-centric adult 18-49 demographic debut of any new show this fall.

New York from Memory

Une impressionnante fresque calligraphiée au stylo uniquement par la mémoire. Un travail de l’artiste autiste Stephen Wiltshire qui a reproduit à l’identique la ville de New York et tous ses buildings dans les moindres détails, après l’avoir survolée en hélicoptère pendant 20 minutes.



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Previously on Fubiz

Purpose Driven Club Fails to Connect With Members’ Money


NEW YORK (AdAge.com) — Maybe membership clubs aren't the paid content model of the moment after all. Rick Warren's membership club — which charged $29.99 a year for a quarterly magazine, four spiritual DVDs, four workbooks and access to a social networking site with its partner Reader's Digest Association — is dropping the fees, abandoning the magazine and going online-only.

The Girls (Booth Babes) of ad:tech Return

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Whether its the so called return to a healthier economy or the simple fact most humans can’t go too long without seeing another one half dress, the booth babe is back.

What’s That Comida Kraft Ad Doing on My Huffington Post?


I like the Huffington Post. I like Epicurious.com. I navigate the web in both Spanish and English depending upon what I'm seeking or what experience I'm looking to have. It's contextual. So I suppose the Spanish-language Comida Kraft ad that popped up on my Huffington Post page was a result of my online behavior. Even when you know you're being cyber-stalked, it's always a little startling when the stalker finds you.

Panasonic Calls Review for $40 Million Advertising Account


NEW YORK (AdAge.com) — Embattled electronics marketer Panasonic is reviewing U.S. ad duties on its estimated $40 million account, currently handled by Kirshenbaum Bond Senecal & Partners in New York, executives familiar with the matter said.

Remixed Classic Photos – Drew Beam Recreates Iconic Cultural Images (GALLERY)

(TrendHunter.com) For the company Farnheit212, Drew Beam created a series of chronologically incorrect illustrations which innocently and humorously hold your attention. Featuring his version ‘Lunch Atop a Skyscraper’ and…

Are Family-Friendly Shows a Better Environment for Ads?



NEW YORK (AdAge.com) — Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family viewing, the answer is a resounding yes.