Targetbase Claydon Heeley hires digital and data duo
Posted in: UncategorizedLONDON – Omnicom-owned Targetbase Claydon Heeley has hired a data analyst from Tesco data house Dunnhumby and digital project director from agency Syzygy.
LONDON – Omnicom-owned Targetbase Claydon Heeley has hired a data analyst from Tesco data house Dunnhumby and digital project director from agency Syzygy.
LONDON – EasyJet has called a review of its £30 million pan-European media planning and buying account.
LONDON – Samsung has hired CHI & Partners to create the first global brand-building campaign for its range of televisions.
LONDON – Travelodge is on the hunt for an advertising agency to handle its £2.5 million advertising account and has shortlisted five undisclosed agencies to pitch.
LONDON – TBWA is to drop the Media Arts name in London, just four months after adopting it, following the sacking of its group chief executive, Tim Lindsay.
LONDON – A former Labour minister has launched a drive for all public sector vacancies to be advertised online in a move that could lead to deep cuts in central and local government spending on press ads.
In the run-up to the Campaign Media Awards 2009, Campaign is holding a text vote to decide on the best media agency leader and best media sales chief of the year.
LONDON – The Volvo Group, which incorporates all areas of the Volvo business except its cars, has called a pitch for its pan-European ad account.
LONDON – The FX Channel has donated free sponsorship of plastic surgery drama Nip Tuck to a cancer charity.
LONDON – The FX Channel has donated free sponsorship of plastic surgery drama Nip Tuck to a cancer charity.
Une impressionnante fresque calligraphiée au stylo uniquement par la mémoire. Un travail de l’artiste autiste Stephen Wiltshire qui a reproduit à l’identique la ville de New York et tous ses buildings dans les moindres détails, après l’avoir survolée en hélicoptère pendant 20 minutes.
NEW YORK (AdAge.com) — Maybe membership clubs aren't the paid content model of the moment after all. Rick Warren's membership club — which charged $29.99 a year for a quarterly magazine, four spiritual DVDs, four workbooks and access to a social networking site with its partner Reader's Digest Association — is dropping the fees, abandoning the magazine and going online-only.
I like the Huffington Post. I like Epicurious.com. I navigate the web in both Spanish and English depending upon what I'm seeking or what experience I'm looking to have. It's contextual. So I suppose the Spanish-language Comida Kraft ad that popped up on my Huffington Post page was a result of my online behavior. Even when you know you're being cyber-stalked, it's always a little startling when the stalker finds you.
NEW YORK (AdAge.com) — Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family viewing, the answer is a resounding yes.