Hasta La Creative!

A Absolut convidou a Ellus para ser a nova visionária da marca no Brasil, transpondo sua visão em torno de um conceito da Absolut numa coleção exclusiva de roupas para a coleção verão, inspirada no universo do rock’n roll.

O site da campanha In an Absolut World You Rock: A Vision by Ellus acabou de ir ao ar. A criação do documentário é da Gringo e a produção é da Idéia Forte.

O documentário revela os detalhes dessa importante parceria, que resultou no ótimo evento de ontem.

LOS ANGELES (AdAge.com) — Scripps Networks is the new majority owner of the Travel Channel after acquiring a 65% stake in the Cox Communications cable network, valued at $975 million. The media company was the ultimate victor in a bidding process that included News Corp. and Time Warner, driving up the property's value from a reported $700 million back in August.

NEW YORK (AdAge.com) — Technology's influence is widely assumed to have morphed the over-the-fence backyard chat into mommy blogs and Twitter networks. But when moms are seeking product advice, it's not all social-media all the time.

LONDON – James Sinclair, a former creative director at Leo Burnett and TBWA and a Cannes Lion winner, has joined integrated agency Balloon Dog as creative managing partner.

In this video we can see a Yeti snowboarding in the street of paris… Advertiser: Pierre & Vacances

NEW YORK (AdAge.com) — CBS Corp.'s top executive said the company is "in dialogue" with daytime-TV queen Oprah Winfrey about the status of her long-running syndicated program, amidst speculation that the talk-show host could move her show to a cable start-up she has been working on with Discovery Communications.

LONDON – The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international media planning and buying account.

LONDON – The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.

LONDON – Boots UK, the health and beauty retailer, is launching its Christmas ad tonight (6 November), focusing on the festive office lunch.

LONDON – MPG has won the estimated $1 billion global media planning and buying account for Hyundai Kia.