Commissionnée par Warp, voici une collaboration entre le studio YES et le photographe Dan Holdsworth pour cette série spéciale d’images célébrant les 20 ans de Warp Records : Warp20. Ces créations sont disponibles en tirage photo, encadrées et en quantités limitées.
In the latest version of its iPhone-bashing commercials, McGarryBowen compares the Verizon Google Droid phone to a robot.
Duval Guillaume, which always does interesting work, is out with a new campaign for transportation company De Lijn
LOS ANGELES (AdAge.com) — When Jeff Arnold started WebMD 10 years ago, he helped create a consumer-generated web 1.0 platform for saving time and money through self-diagnosis of health symptoms. Notably missing from the site's early days, however, was a celebrity doctor to create buzz, an integrated ad model or a search engine-optimization strategy. That's why Mr. Arnold's latest health-media venture, Sharecare, has all those things and more.
Nos EUA, a guerra entre as operadoras de telefonia está esquentando os motores para a época de Natal. De um lado, a AT&T se gaba de ter o iPhone, do outro, a Verizon diz que nada adianta ter um aparelho incrível se a cobertura 3G é pífia.
No comercial abaixo, o primeiro de uma série de três, a Verizon utiliza animação stop-motion e personagens com cara de série infantil da década de 1960 para dizer que um iPhone, sem cobertura, não passa de um brinquedo.
A criação é da McCann Erickson New York.
Post originalmente publicado no Brainstorm #9
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Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off. But does a mailer from Direct Line manage at least to engage?
LONDON – Marmite has opened a shop for a limited time in London.
Watching this long form commercial for the Nokia N900 brings back less than fond memories of agency concepting sessions during which creative types (and everyone else for that matter) would begin to act like idiots, spout out idiotic buzz words and, in some cases, even burst into full blown freak outs like one dude does here.
LONDON – Kitcatt Nohr Alexander Shaw has hired creative team Rose Hall and Claire Phillips from digital agency Tribal DDB.
O Discovery Channel lançou uma nova versão de seu famoso e premiado comercial “I Love The World”.
A mesma música com novas cenas, personagens e apresentadores do canal. A campanha também ganhou um minisite, que oferece a canção para download em diversos ritmos e permite a criação da sua própria versão do comercial.
A criação é da 72andSunny.
Post originalmente publicado no Brainstorm #9
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Apparently, Austin-based agency nFusion has no work and no clients. Why else would they spend an afternoon on a slip and slide.
To paraphrase Jerry Seinfeld, still one of my favorite comedians, George Lopez's comedy doesn't offend me as a "minority"; it offends me as a funny person.
LONDON – Cossette, Canada’s largest ad agency, and owner of the UK agencies Miles Calcraft Briginshaw Duffy, Elvis and Dare, has agreed to sell the business to the private equity company Mill Road Capital.
LONDON – Social networking may be the hot new thing, but when it comes to making purchases consumers still don’t trust the advice these new online forums provide.
LONDON – Clear Channel Outdoor’s international division, which includes the UK, generated revenue of $348.1m between July and September this year, down 22% year on year.
LONDON – Indian beer brand Cobra has hired Beattie McGuinness Bungay (BMB) to handle its advertising account.
LONDON – Andre Coetzee, the general manager of Taxi Media, the taxi outdoor ad company sold by Clear Channel Outdoor in April this year, has left the company to pursue other interests and will not be replaced.
LONDON – Sales growth in the UK supermarket sector has slowed, according to the latest figures from Nielsen.
LONDON – Northern Foods is to invest £26.5m in its Fox’s Biscuits brand to boost its market position.
LONDON – Frontline Limited, the magazine distribution company, has appointed Frank Straetmans as managing director.
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