The following isn't a tribute. It isn't done ironically. It's simply a commercial for Frankie and Johnny's Furniture in New Orleans. Even better? You can OWN this spot. That's right. WYES in New Orleans is selling a DVD called "Stay Tuned — New Orleans Classic TV Commercials."
LONDON – Nickelodeon, the children’s TV network, is celebrating the culmination of its cartoon SpongeBob SquarePants’ 10th year with an Indian-themed two-minute version and an ad, dubbed Bollywood Bob.
NEW YORK (AdAge.com) — WPP's Mediaedge:cia has retained traditional and digital media-planning and -buying duties in the U.S. for Ikea as part of the retailer's global media review, beating out independent Horizon Media, according to the marketer. The account is worth nearly $90 million.
LONDON – Cosmopolitan.co.uk posted a monthly unique user figure of nearly half a million in September – an uplift of more than 60,000 on the year, according to ABCe.
LONDON – Defying the economic gloom, a new investment network founded by former staff from the likes of Google, DoubleClick and Yahoo! is on the hunt for digital media start-ups in which to invest.
LONDON – MEN Media, publisher of the Manchester Evening News, has launched a free MEN application for the Apple iPhone.
(TrendHunter.com) Trend Hunter has had its fair share of body paint and liquidified doses, but I have to say that the work of Gabriel Wickbold is something else entirely. Using exuberant amounts of neon paints as his main…
NEW YORK (AdAge.com) — Bloomberg is not responsible for paying the severance packages of the BusinessWeek staff that are let go, The Business Insider has learned from one familiar with the deal.
LONDON – Fashion retailer ASOS has relaunched its community section after gathering ideas from its hardcore fans.
LONDON – If you want to follow Brand Republic and our sister sites on Twitter this is the place to find all the relevant account names and the low down of what kind of tweets you will be getting.
Sempre falei sobre o quanto uma marca pode ganhar quando ela trabalha com conteúdo relevante e pertinente.
E nesta quinta-feira, entrou no ar a nova campanha online de Sym, marca de higiene íntima feminina, que está lançando uma nova linha de produtos. Entre as novidades da campanha, um novo hotsite www.amaiortpmdomundo.com.br e um vídeocast especial com 12 das mais influentes blogueiras do País, batizado de #Pronto_Falei.
As meninas discutem sobre situações reais de seu dia a dia e as particularidades do universo feminino – moda, sexo, comportamento e outros assuntos, Tudo de maneira descontraída e sem nenhuma referência comercial à marca. Uma nova referência em branded content.
O primeiro programa estréia hoje, 12, na MTV e no site www.amaiortpmdomundo.com.br, que traz ainda brincadeiras e ferramentas divertidas. Numa delas, “A TPM passa, o corte fica“, a marca brinca com o impulso que as mulheres têm de chegar ao cabeleireiro e mandar cortar tudo mesmo que se arrependam depois. É possível fazer upload de uma foto e checar diferentes opções de cores e cortes de cabelo. A assinatura continua sendo a mesma “Ser mulher é uma delícia“. A grande diferença é que a web ganhou vez, graças ao foco maior nas jovens como main target.
Abaixo, você confere o primeiro episódio do #Pronto_Falei:
:: A criação é da Fischer+Fala!.
Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop — with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.
Coffee brand Douwe Egberts wants you talking more over coffee, because, well, coffee equals conversation. BUT DON’T TAKE OUR WORD FOR IT. From agency Duval Guillaume, Brussels in the house:
(TrendHunter.com) Picture the very near future, picture finding yourself in a city away from home, picture yourself without a hotel reservation. Now picture yourself not sweating it. This is a very real possibilty thanks…
LONDON – Airport outdoor media owner Eye has signed up its six sheets to the WPP-backed online outdoor advertising service Signposter.com.
LONDON (AdAge.com) — Coca-Cola has signed up London buskers to sing its familiar festive jingle "Holidays Are Coming" to a captive audience on the Underground's 3.5 million daily Tube riders.
Une collaboration entre Il-Gu Chat, Sam Hecht, Durrell Bishop et Andre Klauser autour de ce concept baptisé R1 Radio. L’idée principal est d’aider les aveugles avec cet objet radio se contrôlant par les roues (volume et tuner) au lieu d’utiliser les boutons traditionnels.
LONDON – Microsoft’s new search engine Bing is teaming up with Wolfram Alpha, the ‘answer engine’, to add more knowledge to its results.
LONDON – Sainsbury’s breaks tonight a 60-second advert featuring Jamie Oliver travelling the country by truck to cook festive Christmas food.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
