Nov
23
Direct Holidays launches first cinema campaign
Posted in: UncategorizedLONDON – Direct Holidays is launching its first cinema campaign across Cineworld and Odeon cinemas.
Nov
23
Standard website to feature PA video content
Posted in: UncategorizedLONDON – The London Evening Standard is to use Press Association video content on its website.
Nov
23
Evening Standard website to feature PA video content
Posted in: UncategorizedLONDON – The London Evening Standard is to use Press Association video content on its website.
Nov
23
‘Giving Thanks’: Helping the Hungry
Posted in: Uncategorized
In place of its holiday food gifts, Mediaspace Solutions has sent out 430 food-drive starter kits to clients and partners around the country in an effort called "Giving Thanks." The Norwalk, Conn.-based newspaper and online advertising services provider is hoping its bags of packaged goods will encourage people to continue to add to the packages and donate them to local food banks.
Nov
23
More Asians in TV Spots? It’s About Time
Posted in: Uncategorized
Nov
23
JCDecaux secures Southampton billboard deal
Posted in: UncategorizedLONDON – Outdoor media owner JCDecaux has won the exclusive ongoing contract to develop scrolling billboards at key entrances to Southampton city centre, after a competitive pitch held by the local council.
Nov
23
Craft offers Distill magazine as iPhone app
Posted in: UncategorizedLONDON – Specialist publisher Craft Publishing has launched its third issue of fashion title Distill as an iPhone application.
Nov
23
Is the Promise of Viral Success Holding the Ad Industry Back?
Posted in: Uncategorized
Recently Tim Williams, founder of Ignition, in an otherwise spot-on AdAge blog post asked, "How much does it cost to reach a million people on YouTube?" Tim's answer: $0. YouTube ad sales will disagree with Tim and so do I.
Nov
23
Barry Underwood
Posted in: UncategorizedDes clichés impressionnants par l’artiste Barry Underwood. Une série Earth Engines de 21 photographies actuellement exposés dans la galerie “The Johansson Projects” à Oakland. Entre la forêt, les reliefs et les effets de lumière. Plus d’images dans la suite.
Previously on Fubiz
Nov
23
Burns quits commercial role at Condé Nast Digital
Posted in: UncategorizedLONDON – Condé Nast Digital commercial director Serena Burns has left the business after nine years to focus on a new venture.
Nov
23
Evening Standard signs video content deal with Press Association
Posted in: UncategorizedLONDON – The Press Association has signed a deal with the London Evening Standard to provide video to its website, Standard.co.uk.
Nov
23
Internet brands dominate thought leadership index
Posted in: UncategorizedLONDON – Online businesses including Amazon have made a major impact on the latest annual Thought Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world.
Nov
23
Wal-Mart CMO Defends Private-Label Brand Expansion
Posted in: Uncategorized
NEW YORK (AdAge.com) — Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label brands. Earlier this year, the retail giant sparked a controversy in the food marketing industry when it unveiled a revamped "Great Value" brand line that includes more than 5,000 items in 100 grocery categories. Mr. Quinn said the effort was rooted in the company's desire to help customers who couldn't otherwise afford adequate food for their families.
Nov
23
Cultish 80’s Fashions – Universal Mind CTRL Makes Us Want to Follow Them (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) You know what I like, I like a fashion line that can let people know from the start that they are out to brain wash you. I mean as long as they say it up front, it is ok. The Finnish label Universal Mind…
Nov
23
New tool claims to be able to identify next meerkat-style success
Posted in: UncategorizedLONDON – A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.
Nov
23
Haygarth names Matt Barnett head of digital and direct
Posted in: UncategorizedLONDON – Integrated marketing agency Haygarth has appointed Matt Barnett to the new position of head of digital and direct.
Nov
23
How to use the facebook picture tagging to create a viral campaign
Posted in: UncategorizedThe new store of Ikea in Malmo (Sweden) has open a facebook account with pitures of Ikea product to win. The facebook users were asked to tag themselves in the picture + add a comment to explain why thy wanted this product. A nice idea to generate viral activity through their friend’s streams. […]
Nov
23
Emirates iLingual App
Posted in: UncategorizedSempre costumo frisar que a tecnologia jamais substitui as boas idéias. Portanto, para modernizar destacar a marca, não é só sair por ai e criar um aplicativo de iPhone ou uma ação utilizando Realidade Aumentada. É necessário agregar algum tipo de serviço relevante que faça com que determinado investimento não caia tão rapidamente no esquecimento do usuário/consumidor.
Um novo e bom exemplo disso é o iLingual, um aplicativo gratuito de iPhone recém criado pela companhia aérea Emirates.
Como o próprio nome sugere, o aplicativo traduz frases para facilitar a vida dos turistas que viajam pelo mundo.
Basta baixar o aplicativo, tirar uma foto da própria boca e escolher uma voz masculina ou feminina. Em seguida o usuário escolhe uma das mais de 400 frases à disposição e interage colocando o telefone na frente da boca. Tem tradução inglês-francês, inglês-alemão e inglês-árabe.
Embora não seja uma funcionalidade muito nova, ela é pertinente e capaz de beneficiar muita gente por aí. Ponto pra Emirates 
:: Via Creative Social Blog
Nov
23
The world as seen by Berlusconi is a nipple
Posted in: UncategorizedWhat would be the world if Berlusconi was god? Advertiser: Le Monde magazine Agency: Publicis Conceil, Paris, France Chief Creative Officer: Olivier Altmann Copywriter:Thierry Lebec Art Director: Bénédicte Potel
Nov
23
T-Shirt Personal Trainer
Posted in: UncategorizedUne graduation de la transpiration et des efforts placée intelligemment sur ce tee-shirt très original pour la marque d’appareils de sport Roland Semprie. Une direction artistique de Chris Duchaine, et une idée de l’agence GJP Advertising à Toronto Canada.
Previously on Fubiz
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