ITV ‘offers’ Jedward £100,000 to join I’m a Celeb

LONDON – ITV is reportedly offering Jedward, the ‘X Factor’ twins John and Edward Grimes, £50,000 each to replace Jordan on ‘I’m a Celebrity…Get Me Out of Here!’.

Eye launches new tracking tool

LONDON – Outdoor media owner Eye has launched a tool to allow agencies and specialists to use their Eye Tracking research online when planning and developing campaigns.

BBC Trust reconfirms commitment to BBC Worldwide / Channel 4 partnership

Sir Michael Lyons, chairman of the BBC Trust, has revived the possibility of a commercial partnership emerging between BBC Worldwide and Channel4 as part of a series of changes to the future remit of the BBC’s commercial arm.

Victoria’s Secret lingerie brand launches in the UK

LONDON – Victoria’s Secret, the US lingerie brand, is to launch in the UK.

Alan Doyle leaves 3 for branding role at WHAM

LONDON – Alan Doyle, director of integrated communications at mobile operator 3, is to join parent company Hutchison Whampoa’s branding company WHAM.

Channel 4 set to air India Season

LONDON – Channel 4 is approaching brands to advertise around a week of Indian-themed programming in January.

Crédit Agricole signs Sean Connery to push brand outside France as a ‘green bank’

LONDON – French high-street bank Crédit Agricole has signed up former James Bond star Sean Connery to front an ad campaign pushing the brand outside of France.

Xbox 360 is poised to be the main console this Christmas

LONDON – Microsoft’s Xbox 360 could be the big winner in this Christmas’ battle of the consoles, according to figures from an online voucher distributor.

Panasonic Vaccum Cleaner MC-4620: Dust

panasonicdust

Advertising Agency: Saatchi & Saatchi, Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M
Released: August 2009

Reckitt Benckiser consolidates £800m media account

LONDON – Packaged goods giant Reckitt Benckiser has named two lead global media agencies to concentrate media buying relationships for its 17 Powerbrands.

Microsoft uses Heart FM and Sugababes to promote Windows 7

LONDON – Microsoft has launched a four-week multimedia promotion with Global Radio’s Heart FM and girl band the Sugababes to support the Windows 7 operating system that launched last month.

LBi hires Frank Pedersen as US chief operating officer

LONDON – Digital marketing agency LBi has appointed Frank Pedersen, a former client partner at AKQA in London, to the newly created position of US chief operating officer.

Le Coq Sportif Concept Shop

Une collaboration entre la marque française Le Coq Sportif et le studio hollandais Raar pour cet élégant concept-store. Une traduction graphique originale pour ce lieu dynamique, grâce à une structure légère et linéaire qui guidera le client dans la boutique. Plus d’images dans la suite.



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Previously on Fubiz

Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops


NEW YORK (AdAge.com) — Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media planning and buying account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in a statement. Both had previously worked with the packaged goods giant. Shops from Omnicom and WPP also pitched the business.

TBG London first agency to use One Media Manager system

LONDON – TBG London will be the first media agency to revolutionise the way media is bought on social networking sites, through the new automated management system for display advertising.

Guinness | Slide

Guinness

Se você tem coragem, a sorte lhe ajuda. E nesse caso, faz um pint de Guinness atravessar a cidade até chegar na sua mão, e sem derramar uma única gota.

Criação da BBDO New York, com produção da MJZ.

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

Reckitt Benckiser appoints Havas and Publicis for £800m media consolidation

Reckitt Benckiser has shared its estimated £800m media planning and buying business between Havas Media and Publicis Groupe following a six-month global review process.

Reckitt Benckiser consolidates £800m global media into Havas and Publicis

LONDON – Reckitt Benckiser, owner of brands Vanish, Veet, Clearasil and Dettol, has consolidated its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe.

Apple weighs up non-skip ad plan

LONDON – Apple is considering introducing advertising on its iPhones, iPods, computers and Apple TV which users would have to watch or listen to before being allowed to use the products.

US soccer second tier looks to invoke Cosmos spirit with rebrand

LONDON – US soccer is looking to bring back a taste its 70s heyday by reintroducing the North American Soccer League brand – for the country’s second division.