LONDON – The regional publishing industry has launched what it claims is the first integrated print and online planning currency, which proves websites extend local newspaper audience net reach by an average of 14%.
As a Small Agency Owner, and blogger-about-town for my friends at Ad Age, I thought why not do the lazy thing . . . scratch that . . . original thing . . . scratch that . . . I mean appropriate thing and give some Thanksgiving shout-outs.
What does "Black Friday" circa 2009 mean anyway? It's always been a weird marketing construct — as if consumers ever really cared that the day after Thanksgiving is the chance for retailers to clear the red ink from their ledgers and go into the black (though who knows how realistic that expectation is this year). And while the supposed joy of frenzied bargain-hunting still gets celebrated in the media (shots of bustling mall scenes will surely open local newscasts across the country Friday evening), the darker possibilities, like last year's gruesome Walmart stampede remain an unsettling subtext. ,
Come tomorrow afternoon, many of us will congregate with family members we haven't seen in a full 12 months. We'll banter about the weather, feign interest in meandering anecdotes and quietly critique every aspect of each other's being. Come nightfall, we'll embrace warmly and promise to re-adjourn 365 days hence, then set about covering the freshly picked emotional scabs with ointment. But for the next few hours at least, we're all about bringing families together. In that blithely unaware spirit, I heartily recommend ABC's new celebration of unity and forgiveness, "Find My Family".
NEW YORK (AdAge.com) — The battle for local-media measurement has intensified in the last 24 hours, with the Association of National Advertisers now lobbing a protest against Nielsen's recent decision to incorporate DVR users into its official estimates of how many people watch programming on local TV stations. Just a week ago, the
media committee of the American Association of Advertising Agencies sent a blistering letter to Nielsen protesting the switch.
Value has been a key focus for Exec VP-Marketing Michelle Wilson and WWE, which managed to boost ticket sales 29% during the third quarter by cutting pricing, a result most leagues envy thanks to a tactic most have tried to avoid.
LONDON – Following an X Factor-style audition, CHI has assembled a jazz band – consisting entirely of hamsters – to star in its latest ad for Drench water.
LONDON – Google is trialling new relevant, interactive and local search ad formats in a bid to keep ahead of rival Bing.
(TrendHunter.com) Words don’t often fail me, but they certainly are now. Um…art? Um…maybe? Seattle artist Kimberly Van D is selling these birthday suit painting party photos on her Etsy site; the link is below if you feel…
LONDON – Selected Freesat owners will get access to the BBC iPlayer for the first time in a beta test commencing on 7 December.
LONDON – Ad agency Baby Creative has come up with a humorous video to highlight some very simple truths behind climate change in the run up to the Copenhagen conference in December.
LONDON – Pizza Hut is rolling out festive designs for pizza-delivery boxes to promote its seasonal value deals and product ranges.
LONDON – Sony Ericsson has launched ‘Spark Something’ on Twitter, inviting users to tweet “#pumpt” to inflate real space hoppers and watch the action via a live video feed.
Uma releitura SteamPunk do clássico “O Sítio do Pica-Pau Amarelo”, de Monteiro Lobato.
Post originalmente publicado no Brainstorm #9
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LONDON – Swedish agency Forsman and Bodenfors is behind an innovative campaign to promote the opening of a new Ikea store using Facebook photo tagging.
In this campaign of 2 good videos, we can see a car playing pinball on a frost road and a car parked and stuck between to huge SUV… Advertiser: Interstate Batteries
Certamente, você nunca viu um comercial de baterias automotivas tão criativo e divertido como esse. Nada do Emerson Fitipaldi mostrando seu exímio talento como ator, nem cartazes de oficina com uma mulher de biquíni segurando o produto.
Criado pela agência Firehouse, de Dallas, e produzido pela Anonymous Content, o filme da Interstate Batteries segue a luta de um cara para salvar o seu carro de um outro, desgovernado no meio da neve.
Post originalmente publicado no Brainstorm #9
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Voici le clip très réussi du premier single “A Community Service Annoucement” par le jeune artiste australien Jonathan Boulet. Un exemple de découpage numérique, dirigé par le studio Special Problems et produit par la maison Modular. La vidéo est disponible en HD dans la suite.
LONDON – Confusion has arisen over the revised EU telecoms directive’s ruling on cookies, with conflicting views about its ruling on mandatory opt-in for sites wanting to store cookies on users’ computers.
Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
