Spotify pushes premium subscriptions with Christmas e-cards

LONDON – Online music streaming company Spotify has launched a Christmas e-card that allows premium subscriptions to be given as gifts.

Five secures free content deal with YouTube

LONDON – Five has struck a content deal with YouTube that will see the broadcaster release more than 3,000 hours of full-length programmes free of charge on the Google-owned site.

Liverpool, Chelsea and Trinity Mirror roll out custom toolbars

LONDON – Football clubs including Liverpool and Chelsea and publisher Trinity Mirror have created downloadable branded toolbars to keep in touch with dedicated fans.

Sports Illustrated Tablet

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Discutimos algumas vezes sobre o futuro dos meios impressos, como revistas e jornais. Algumas inovações estão sendo experimentadas numa busca de instituir uma nova tendência, mas nada ainda se consolidou totalmente.
Nesta quinta me deparei com um vídeo feito pela TimesInc. e a The Wonderfactory.
O vídeo é uma simulação do que a TimesInc. acredita ser a grande vedete do futuro da mídia ‘revista’.
Famosos depois de despertar a atenção com o Kindle e o Nook, os tablets devem ganhar uma versão personalizada e exclusiva da revista Sports Illustrated.
Clipes de vídeo, conteúdo de marcas, games, compartilhamento de informações, publicidade interativa e muito mais poderá ser encontrado nesta nova plataforma. Confira o vídeo-demo a seguir:

:: Via AdAge e Wired.

It must be the water…

An interesting video campaign in 3 films from the mineral water brand Vittel. I love the sound track! Water ski Horse racing Moving house It must be the water Advertiser: Vittel Agency: Ogilvy & Mather, Paris Director: Lionel Goldstein Production Co: Henry de Czar, Paris

Dual Time Wall Clock

Une horloge murale baptisée “Long D” par Kit Men Keung, et développée pour la marque taiwanaise Verso Lab. Un style visuel subtil avec le constraste et la couleur des aiguilles afin de permettre de lire les différents fuseaux horaires en même temps. Disponible en 2 versions.



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Previously on Fubiz

Skype appoints Juliet Blackburn as consumer marketing director

LONDON – Skype has appointed Juliet Blackburn as director of consumer marketing from the AAR.

Forma Total Gym: Poster made of modeling compound

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Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla

Fentimans has a dig at Coca-Cola

LONDON – Fentimans, the independent maker of Victorian-style soft drinks, has launched a campaign which is ‘poking fun at Coca Cola’.

Comcast and NBC Universal launch joint media venture

LONDON – NBC Universal and US cable TV giant Comcast are combining to form a global media powerhouse spanning an array of US TV networks, Hollywood movie studios and international media properties.

Samsung & Vodafone partner Big Game II with X-Factor

LONDON – Samsung & Vodafone have been unveiled as principle sponsors of The Big Game II at Twickenham on 27 December.

Lloyd backs MBO of Future Foundation from Experian

LONDON – The management of consumer insight consultancy The Future Foundation has bought the company from Experian, with financial backing from the former DMA president Colin Lloyd.

EDF launches Copenhagen Conference-themed ad campaign

LONDON – EDF Energy is launching a sustainability-themed ad campaign in the build-up to next week’s Copenhagen Climate Change Conference.

Carlsberg to run World Cup tactical ads

LONDON – Carlsberg is launching a tactical promotion around tomorrow’s draw for the Fifa World Cup finals.

Cadbury eyebrows game goes live at the O2

LONDON – The Cadbury Dairy Milk ‘eyebrows’ campaign will reach a record live audience this weekend when an interactive version of the ad is screened at the O2.

Yahoo! to integrate online properties with Facebook Connect

LONDON – Yahoo! is to roll out Facebook Connect on its online properties, such as email and news, in the first half of next year.

Iris appoints Poynter as UK MD of Iris Digital

LONDON – Iris Digital has brought in a UK managing director, appointing LBi client partner Tom Poynter, and made joint managing directors George Nimeh and John Baker regional directors.

Archibald Ingall Stretton expands into Spain

Archibald Ingall Stretton has made its first expansion overseas with the launch of two new Spanish offices, in Madrid and Barcelona.

Clear Channel creates football World Cup ad packages

LONDON – Clear Channel Outdoor has designed two offerings for brands wanting to take advantage of marketing potential around the 2010 football World Cup.

Internet giants unite to fight copyright clause in Digital Economy Bill

LONDON – Google, Facebook, Yahoo! and eBay have sent a joint open letter to Lord Mandelson urging him to reconsider plans to give the business secretary power to make new legislation regarding copyright laws.