Un court-métrage réalisé entièrement avec un téléphone Nokia XpressMusic 5800 pour le concours “2 minutes de cinéma”. Un design et une animation de Rob Díaz, sur une bande son du groupe Chromeo. Plus d’images du tournage dans la galerie, et la vidéo dans la suite.
Seth’s Blog http://sethgodin.typepad.com Recent: Over the top You never cease to amaze me. Just 48 hours after launching a review copy fundraiser for Acumen Fund, we … I Believe in Advertising | Only … http://www.ibelieveinadv.com Recent: Volkswagen Passat: Parking [See post to watch Flash […]
XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.
Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters and Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma and Sophie Lever.
Art Director: Arthur ‘T Mannetje, Peter Halma
Copywriter: Arthur ‘T Mannetje, Peter Halma
Published: November, 2009
An animation from 2007 but still good Advertiser: V Water
This outdoor campaign is pretty scary, isn’t it? "For a safer country" Advertiser: Switzerland UDC
CHICAGO (AdAge.com) — Pizza Hut has tapped Interpublic Group of Cos.' Martin Agency as its new lead creative agency, replacing Omnicom Group's BBDO, the marketer said.
“O Grande Livro dos Microcontos – Um olhar sobre a epistemologia do cotidiano e da nerdice”, um livro digital recheado de histórias em 140 caracteres. Baixa que é de graça.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Chrysler has hired Publicis Groupe's Fallon to handle creative work for Chrysler brand, handled for years by Omnicom Group's BBDO.
NEW YORK (AdAge.com) — For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly little buzz in return, according to a study by Porter Novelli and its partner, Crimson Hexagon.
NEW YORK (AdAge.com) — At least five agencies from two holding companies, Omnicom Group and Interpublic Group of Cos., are pitching creative duties for Johnson & Johnson's Tylenol and Motrin brands, executives familiar with the situation said. And the marketer confirmed it is also reviewing its media-planning business.
In the mobile marketing 3.0 world we see a mingling of hardware, technology, real-time interaction, community and marketing, all mashed up to deliver a marketing experience I'll call Extreme Marketing UX. The device is not irrelevant here but is what helps propel the action since the phone is part of the experience itself.
Une magnifique installation du créatif et designer japonais Tokujin Yoshioka. Une opération d’illusion visuelle présentée sur la vitrine de la Maison Hermès au Japon. Actuellement en place jusqu’au 19 janvier 2010. A découvrir en images et vidéo dans la suite de l’article.
NEW YORK (AdAge.com) — Jon Stimmel, former director of media investment and partnerships at package-goods giant Unilever, has recently jumped back into the agency world and landed at Publicis Groupe's MediaVest. Mr. Stimmel will serve as senior VP-group client director working solely on one of the agency's biggest clients, Kraft. As the investment lead for Kraft, Mr. Stimmel will manage overall channel strategy and oversee all video activations.
MINNEAPOLIS (AdAge.com) — Can a show about corporate incompetence offer a business lesson for the new Comcast-NBC? Sure — if they heed the example of "The Office," one of the few bright spots on NBC's prime-time schedule.
NEW YORK (AdAge.com) — Five of print's biggest competitors are about to place a collective wager on their best path forward in digital media, announcing as soon as Monday their joint venture to build a digital storefront, settle on common standards and systems for digital editions, and work together to finally wring real money from readers and advertisers' digital pursuits.
(TrendHunter.com) As a huge fan of this Swedish photographer’s work, I can say that the Marco Grizelj Dreams portfolio is another amazing achievement. Deceivingly simple, the graphics itself prove just how much work went…
The buzziest billion-dollar brand of the week is also the most embattled brand of the week. You saw this coming: It's Tiger Woods.
In this video the grany is parking the car with a nice technic Advertiser: Volkswagen Agency: Grabarz & Partner, Germany Executive Creative Director: Ralf Heuel Creative Directors: Christoph Stricker, Henning Patzner Art Director: Oliver Zboralski Copywriter: Constantin Sossidi Production […]
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