LONDON – Although red-button TV is derided by some in the advertising community, 2009 has been the most successful year in BBC Red Button’s history, with an average of 11 million people pressing red each week.
LONDON – Microsoft has struck a deal with BeatThatQuote.com that enables the shopping comparison website to offer a utilities comparison service on Microsoft’s MSN portal.
Une conception publicitaire et une campagne très sobre réalisée par le collectif République du Design basé à Paris. Un travail d’identité autour de la virgule, insistant sur l’axe d’innovation de la marque Nike. Plus d’images dans la suite de l’article.
In this new advertising video, the Honda Civic has everything. The power of Dreams Advertiser: Honda Civic Agency: Wieden + Kennedy in London. Creative directors: Tony Davidson, Kim Papworth Creatives: Sam Heath, Chris Groom Prod co: Outsider Director: Scott Lyon Music: The Battles, Atlas […]
LONDON – Airline bmi has launched a print campaign targeting consumers affected by the impending strike by British Airways cabin crew staff.
LONDON – Thorntons has made its first foray into social networking as part of a revamp of its online communications.
LONDON – Twitter is to allow businesses to personalise accounts used by multiple members of staff by adding their own “byline” to tweets in what is the first of a series of additions for business users.
LONDON – Supermarket The Co-operative is relaunching its own-brand health and beauty range.
LONDON – ITN has appointed Blinkx to handle online video ad sales around the news broadcaster’s content shown on Express Group’s newspaper and magazine websites.
LONDON – Henkel is investing £1.2m in a national ad campaign for its Sellotape brand.
LONDON – Apple’s iPhone and iPod Touch devices are currently the most searched for products in the UK this festive season, while searches for toys increased by 18.9% in the run-up to Christmas, according to Experian Hitwise.
LONDON – CityAM, the free business newspaper, has secured a tie-up with financial services provider Interactive Investor to share financial news and data resources.
Dom Joly hits the streets to find out how the British public “whack and unwrap” their Terry’s Chocolate Orange. To find out more click here http://www.facebook.com/terryschocolateorange.
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LONDON – Boots’ “Here Come the Girls” Christmas TV ad is the most successful ad this holiday season, according to research by TNS.
LONDON – Marks and Spencer has been cleared of sexism in its Christmas ad following 100 complaints from viewers.
Online retailers are shamelessly exploiting their ability to snare consumers on Christmas Day. Revolution finds out what brands are doing to part people with their cash on the most important day in the festive calendar.
LONDON – MediaCom has won Universal Music’s £100 million media planning and buying account across Europe after a year-long review.
LONDON – Boots’ festive TV campaign, featuring the song ‘Here Come the Girls’, is the most motivational Christmas retail ad, according to research by analyst TNS.
LONDON – The Government is considering educating all schoolchildren in media literacy following the publication of a report about the impact of commercial messages on children.
LONDON – The X-Factor might be over for another year, but Publicis London staff have gallantly stepped into the breach to provide some pop entertainment for the festive season.
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