It's getting harder and harder to assemble big audiences around expensive network TV, where prime-time ratings keep declining, but the National Football League doesn't have that problem. A close game could even help this Super Bowl finally dethrone the last "M*A*S*H" as the top TV program in history.
LONDON – The Daily Mail is revamping its Saturday Weekend supplement this weekend (30 January) as it looks to adopt the content and look of a women’s paid-for weekly title.
NEW YORK – The New York Times has made a series of staff changes on its website as part of its move to implement a paid content metered model in 2011.
div class=”imageleft”a href=”http://www.adrants.com/images/embrace_life.jpg”img alt=”embrace_life.jpg” src=”http://www.adrants.com/images/embrace_life-thumb.jpg” width=”150″ height=”83″ //a/div
Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see.
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Outdoor media owner JCDecaux took €183.8m in revenue in the UK during 2009, down from €246.8m in 2008 and equivalent to a 16.7% decline in organic revenue year on year.
CHICAGO (AdAge.com) — Mike's Hard Lemonade has shifted its creative advertising account to ArnoldNYC, following a competitive review, according to people familiar with the matter.
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| THE ORIGINAL? Samsung Washing Machines – 2007 Source : Cannes Outdoor Shortlist Agency : Cheil Worldwide (Korea) |
LESS ORIGINAL : Constructa Washing Machines “Keeps on working” – 2008 Source : Cannes Archive Longlist Agency : GPS Advertising Tel Aviv (Israël) |
| On peut dire que créativement parlant les israéliens ont un peu roulé sur les plates bandes coréennes. |
LONDON – SeeSaw, the new online TV service, is to screen football programmes based around the 2010 World Cup in South Africa, as well as popular shows including ‘Peep Show’, ‘Skins’ and ‘The Apprentice’, following a deal with major broadcasters.
NEW YORK (AdAge.com) — It's not a recovery yet, particularly for media companies, according to Martin Sorrell, chief executive of WPP, the largest agency holding company in the world. "They're down 10% or 5%, and they're declaring victory," Mr. Sorrell said from Davos, Switzerland.
A spokesman for Mancrunch said the marketer isn't trying to show CBS up or make a political statement. It's simply done the math and thinks the Super Bowl is the best place for the brand.
This week's iPad launch brought the publishing's future back to many media minds; we asked to agency thinkers to argue pro and con of the device's potential for reviving a sagging industry. Arguing pro is Hill Holiday's Greg Winter; con is Hill Holiday's Ilya Vedrashko.
LONDON – State-owned financial services brand Bank of Scotland is launching a new TV campaign to promote an overhaul of its visual identity.
| THE ORIGINAL? Nike Basketball directed by Neill Blomkamp – 2004 Source : Cannes 2005 Shortlist Agency : Wieden+Kennedy, Portland, (USA) |
LESS ORIGINAL : Adidas Originals Viral Teaser – 2010 Source : IPub.CA.CX Agency : Sid Lee (Canada) |
| Est-ce que ça mérite un bon coup de pompes dans le derrière je ne sais pas, mais il est vrai que la ressemblance est frappante, dans le scénario, la mise en scène et y compris dans la bande son! Même si celle de 2010 bénéficie des toutes dernières avancées technologiques… |
LONDON – Fallon’s Tony McTear is leaving the agency, as it gears up to make ten redundancies.
LONDON – Specialized Bicycles has appointed Gravity Thinking to handle marketing with a social media brief for the UK launch its Globe brand in March.
The Awards for National Newspaper Advertising, ABC chairman John Mayhead’s leaving dinner at Quaglinos and Specific Media’s retox party
Conforme eu havia anunciado pelo Twitter (aqui), o tablóide americano USA Today trouxe, em sua edição de ontem (28/01), um mapa interativo do Wizarding World of Harry Potter, o mais novo e aguardado parque temático de Orlando, na Florida.
Basicamente, a aplicação utilizada para entreter os fãs do jovem mágico, foi a realidade aumentada. Quando colocado em frente de uma webcam, o mapa do parque se transforma em um 3D, com vários detalhes dos locais e dos personagens.
O parque do Harry Porter vai ser aberto no meio deste ano.
:: Via USA Today e Harry Potter 3D
(TrendHunter.com) Brand advertising just got a lot more permanent. The Ray-Ban viral video is the sunglasses brand’s latest campaign, and it involves someone actually getting Ray-Ban glasses tattooed onto his face.
The…
Beautiful video campaign for the Road Safety
Advertiser: Sussex Safer Road
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