Hypercontrast Humanitarian Photos – Brent Stirton Helps the Silent Speak (GALLERY)

(TrendHunter.com) Covering a host of humanitarian issues from the global water crisis to hurricane Katrina, photo journalist Brent Stirton’s pictures speak volumes about the ills and resilience of our society.

Sometimes,…

Kraft Shifts Mac N’ Cheese to Crispin From DraftFCB


CHICAGO (AdAge.com) — Kraft has moved its iconic Macaroni & Cheese brand to Crispin, Porter & Bogusky from DraftFCB Chicago following a review. This is Crispin's first Kraft account. The business had been with FCB since 1998.

Movie Mask Fashiontography – The Black Apple Autumn/Winter ‘V for Vendetta’-like Campaign (GALLERY)

(TrendHunter.com) The creators of ‘Public School’ have given the fashion world one of the freshest new clothing lines in recent memory. Well, they are at it again, with their ‘Black Apple’ Autumn/Winter collection.

We…

La Malédiction du rire

Un court métrage plein d’humour de la part de la chaine TV Comédie…

Advertiser: Comedie
Agency: lavirale

Dvein for Xcentric

Dvein, from 8 de agosto, had created six original pieces for the experimental cinema’s exhibition Xcentric. The work is composed of six visual poems that will serve as entrance for each one of the different sections of the season. They combine real and virtual images into playful mechanical games.

*You can find the other 4 pieces and more of Dvein’s works here

Xcentric is an organization that pursues the conservation and distribution of experimental cinema through the CCCB in Barcelona. They organized an exhibition of spanish experimental cinema in Spain called “From Ecstacy to Rapture / 50 years of the “other” spanish cinema”.

The season will travel in February to the Anthology Film Archives de Nueva York then will be exhibited in Washington and Miami. In may it will make its spanish premiere simultaneously in the CCCB (Barcelona) and the National Museum of Art Reina Sofia (Madrid).

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Cause Marketing Forum to Explore Star Power


Earn money with pay per post on your blog with Ebuzzing UK

When it comes to monetisation of your blog, the best way to monetise is with good content either on your editorial part or on your side bar.

Ebuzzing, a French company, could help you to efficiently monetise your website as they are now fully operational in UK.

If you have a blog you[…]

‘Unplugged’ to Return to MTV, Courtesy Starburst


LOS ANGELES (AdAge.com) — MTV Networks is re-amplifying its "Unplugged" franchise. This time around, "Unplugged" is a multiplatform branded-entertainment vehicle for Starburst, which will sponsor the concert series' revival across cable siblings MTV, VH1 and CMT and their respective websites.

Jim Stengel: Great American Hero


Jim Stengel may no longer be a master of the marketing universe capable of leaping the tall $8 billionish ad budget of Procter & Gamble Co. in a single bound, but he can still pry open stuck elevator doors with his bare hands.

O efeito Oscar na bilheteria dos filmes indicados

O gráfico abaixo, realizado pelo Hollywood.com, mostra como as indicações ao Oscar influenciou na bilheteria dos ganhadores da estatueta de Melhor Filme, durante os últimos 10 anos.

Em alguns casos, a ajuda é pequena, como em 2004 com “O Senhor dos Anéis: O Retorno do Rei” ou “Os Infiltrados” em 2007. Em outros, como “Menina de Ouro” e “Quem Quer Ser Um Milionário?”, a arrecadação pós-Oscar chega a representar 90% do total.

“Titanic”, a segunda maior bilheteria do cinema (sem a correção inflacionária), teve quase metade de seus ganhos após as 14 indicações ao Oscar em 1998.

É a prova de que além de prestígio e o nome marcado na história do cinema, o Oscar rende dinheiro. Milhões de dólares que passariam longe se o filme tivesse sido esnobado pela Academia.

No próximo domingo, dia 7, acontece a 82º cerimônia do Oscar. Eu torço por uma vitória bastante improvável de “Distrito 9″, “Up” ou “Um Homem Sério”.

Oscar Bilheteria Box Office


Time to Rewrite the Brand Playbook for Digital


Instead of simply appropriating everything that we know about branding for digital media, it may be time to focus on how digital media change what we know about branding.

It’s Honda Cog…But Different

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Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing.
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Agency Doesn’t Believe in Targets But Songs Are OK

div class=”imageleft”a href=”http://www.adrants.com/images/honest_smile_forget_your_fears.jpg”img alt=”honest_smile_forget_your_fears.jpg” src=”http://www.adrants.com/images/honest_smile_forget_your_fears-thumb.jpg” width=”150″ height=”108″ //a/div

The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches.
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Rope-Wrangled Bodysuits – Numero 111 March 2010 Says ‘Color Me Bad’ (GALLERY)

(TrendHunter.com) Lily Donaldson, British model and daughter of photographer Matthew Williamson, is looking much more brunette and curvy in the ‘Color Me Bad’ editorial in the Numero March 2010 issue. The ten-look spread…

Affiliate ‘Ripped Off’ by Panties.com Program Manager

div class=”imageleft”a href=”http://www.adrants.com/images/panties-homepage.jpg”img alt=”panties-homepage.jpg” src=”http://www.adrants.com/images/panties-homepage-thumb.jpg” width=”150″ height=”140″ //a/div

Want to know how slimy some marketers can be? Look no further than Panties.com.
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SeaWorld Death Leveraged For Animal Cruelty Campaign

div class=”imageleft”a href=”http://www.adrants.com/images/seaworld_shamu_wspa.jpg”img alt=”seaworld_shamu_wspa.jpg” src=”http://www.adrants.com/images/seaworld_shamu_wspa-thumb.jpg” width=”150″ height=”99″ //a/div

In a morbid bid to capitalize on the SeaWorld tragedy, the World Society for Protection of Animals has hired Work Club to create a new campaign to dissuade British tourists from patronizing “cruel” attractions while on vacation.
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The Walkers on top of the street viral video

A beautiful viral video for Lee Jeans, with a couple walking in black and white in the roof of buildings.

Advertiser: Lee Jeans
Agency: Ogilvy & Mather Shanghai

Costa Rica’s Annual Pilgrimage Goes Viral


NEW YORK (AdAge.com) — It sounds like the slacker's version of a religious pilgrimage to substitute a long, arduous trek to a holy site with an effortless stay-at-home digital version. But the Catholic Church welcomed the idea when Costa Rica's Minister of Health last year banned the country's famous 228-year-old pilgrimage along with all other major public gatherings at the height of the outbreak of the H1N1 flu virus.

Clarins Wonders: Can You Crowdsource a Fragrance?


NEW YORK (AdAge.com) — French beauty marketer Clarins Fragrance Group is launching a major global campaign Monday that's missing one major thing: the product.

ITV1 wins ratings game with England vs Egypt

LONDON – ITV1 was the ratings champion last night as the England game against Egypt at Wembley pulled in 7.7 million viewers.