LONDON – WPP has recorded a drop in profits of 16% to £812m after what it described as a ‘brutal’ year for the agency network, which owns creative agencies Grey and Ogilvy and media agencies MediaCom and Mindshare.
Amazing viral video interactivity on Vimeo with this campaign for the Salsa Tostitos where the content is getting out of the player frame to invade the full vimeo page.
It’s like an interactive ambient media campaign.
Click here to see the video on vimeo.
And there was the salsa
[…]
“Effective headache relief.”
Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye
Published: February 2010
2 shocking print ad for a glue brand that is used to nail the Christ to the cross.
Is this a miracle ad? Not sure, what do you think?
Advertiser: No More Nails Glue
(TrendHunter.com) For the day of March 4th, these are the Top 20 trends, which include Contortionist Couture, Diamond-Encrusted Headdresses and Self-Mocking Celebrities. The rankings are based on hundreds of thousands of…
(TrendHunter.com) I’m not quite sure how to describe the look the Base Control 2010 Spring collection is going for, but one thing I do know is it will likely be seen everywhere on the streets of New York and L.A. this summer.…
“Easy to assemble furniture. Tok&Stok”
Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio, Daniel Bottas
Creatives: Max Geraldo, Arício Fortes
Art Buyer: Clariana da Costa, Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
Account Supervisor: Adriana Barreto
LONDON – Associated Newspapers’ Metro has virtually secured distribution on the London Underground and London bus stations until the end of 2017, after Transport for London said it planned to award it the contract.
Campanha esperta para Coca-Cola Zero criado pela Crispin Porter + Bogusky. Estamos em 2010, já não era hora dos cientistas terem inventado uma máquina do tempo?
Se já temos Coca-Cola com zero caloria com o mesmo sabor de Coca-Cola (segundo o cliente, é claro), nós já deveríamos no mínimo conseguir consertar as burradas que fizemos no passado.
E a clonagem humana? A produção é da Hungry Man.
Post originalmente publicado no Brainstorm #9
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There is something about the "assumption" that I belong or need to be at a "black" agency that sets me off.
Click Image To Enlarge
Advertising Agency: JWT, Dubai
Executive Creative Directors: Russell Heubach, Chafic Haddad
Senior Art Director / Copywriter: SM Ziyad
Illustrator / 3D Artist: Tarek Samaan
Planner: Prabhakar Iyer
Account Manager: Rochelle Barreto
Via [AdsOfTheWorld]
Tilt-shift é moda. Essa técnica, de utilizar movimentos específicos de camera e com foco seletivo que simula cenas em miniatura, está sendo utilizada em dezenas de vídeos e até em campanhas publicitárias (como essa de Itaú Personnalité) nos últimos meses.
Mas o troféu de excelência técnica vai para esse vídeo criado por Sam O’Hare. É um dia inteiro de uma Nova York que parece de brinquedo resumido em 5 minutos. Em muitos momentos, fica difícil de acreditar trata-se de cenas reais.
| Via Denver Egotist
Post originalmente publicado no Brainstorm #9
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There are few harder jobs in the marketing business these days than coming up with new names for citrus-flavored vodkas. But Proximo's made-up word turns out not to be new — and has an unseemly heritage.
Você já viu casos de pessoas que compartilham demais no Facebook e acabam se dando mal. Exemplos com chefes são os mais corriqueiros.
Mas a síndrome do “overshare” atingiu agora um soldado israelense, que arruinou uma operação militar depois de publicar em seu perfil a seguinte frase, segundo a BBC:
“Na quarta-feira, vamos limpar Qatanah (uma vila na Cisjordânia), e na quinta, se Deus quiser, voltaremos para casa.”
Os próprios amigos e soldados reportaram a publicação para autoridades, que decidiram cancelar a operação para evitar colocar as tropas em perigo. O soldado, que não teve o nome divulgado, foi para corte marcial e senteciado em 10 dias de prisão.
Com o vazamento da informação, a IDF (Israel Defence Forces) iniciou uma campanha alertando sobre os riscos de expor informações militares na internet. Os posters simulam uma página padrão do Facebook, com imagens do presidente do Irã, Mahmud Ahmadinejad, da Síria, Bashar al-Assad, e o líder do Hezbollah, Hassan Nasrallah.
Todos com a frase: “Você acha que todo mundo é seu amigo?”
Post originalmente publicado no Brainstorm #9
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Par l’auteur du très beau film Subprime, voici ce travail autour des machines et des instruments. Un concept de “Beeple” alias Mike Winkelmann, actuellement basé à Appleton, avec beaucoup de style, d’énergie et d’intéressants mouvements de caméras. A découvrir dans la suite.
When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas and start staring at numbers.
Everyone from Aunt Sally to Congress jumping on Toyota's case about its current recall. Those evil Japanese car companies are trying to kill innocent Americans! And Mr. Toyoda didn't answer to Congress' liking! And every single crisis-communications company sent out press releases with advice (much of it contradictory). So what happened when General Motors recalled over a million cars for steering issues?
(TrendHunter.com) The Alexander McQueen Pre-Fall 2010 collection is a prime example of the famous saying, “The show must go on.” And what a show it will be. The Pre-Fall look book showcases a stellar line, one that McQueen…
(TrendHunter.com) For the day of March 3rd, these are the Top 20 trends, which include Jellyfied Office Pranks, RESEARCH: Potentialism and Peeping Tomtography. The rankings are based on hundreds of thousands of views and…
Since that first night in September 2004 when "Lost" began, I've expended an inordinate amount of mental energy pondering the show's dramatic red herrings and riddle-encrusted enigmas.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
