NEW YORK (AdAge.com) — Beauty marketer Beiersdorf has awarded its $100 million U.S. media planning and buying account to Aegis' Carat after a review that included the longtime incumbent, Omnicom Group's OMD, executives with knowledge of the situation said.
PokerStars.com announces another record-breaking event, the World’s
Largest‚ Poker game played by members of the England Rugby Team.
LONDON – Action for Children, the charity that aims to help improve the lives of young people, is highlighting the issues of child neglect through a new integrated ad campaign.
Não sou usuário do Farmville, mas sei de sua grande popularidade. São cerca de 80 milhões de usuários ativos, ávidos por criar e gerenciar suas próprias fazendas virtuais.
Na última semana, a Microsoft, proprietária do sistema de busca Bing, investiu num anúncio vinculado ao game social Farmville, hospedado dentro do Facebook. Os usuários que se tornassem fãs da página do Bing no FB teriam uma recompensa: 3 notas de Farmcash (dinheiro virtual do game).
A ação foi bem recebida pelos usuários do Farmville, tanto é que, em poucos dias após a inserção do anúncio, mais de 400 mil novos usuários tinham se tornado fãs do Bing.
Questionados sobre a ação da Microsoft, usuários do Farmville não se mostraram reticentes ao uso do espaço, contanto que haja uma recompensa em Farmcash. (Confira a pesquisa feita pelo blog Farmville Freak).
Games sociais estão em alta. Há um avanço significativo no número de usuários que buscam se relacionar e se divertir ao mesmo tempo.
Sendo assim, surge a partir de agora uma chance de investir em games sociais para acumular novos “advogados” de sua marca.
:: Via Inside Facebook
Imagine você ter sido o criador do Facebook e do Youtube. E imagine não ter levado essas ideias adiante e não levar crédito por isso. Pois essa figura existe (pelo menos no mundo da propaganda) e atende pelo nome de Gustavo “Guli” Aguero.
Esse cara certo na hora errada é o personagem da nova campanha de Speedy que veio para suceder “Las Brótolas” e ajudar a vender a Banda Larga. Simples e argentinamente bacana.
A criação é da DDB Argentina com produção da Peluca Films.
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LONDON – Unilever’s Paul Polman received a pay packet of more than £3m in his first full year as chief executive while advertising and promotional expenditure rocketed by around €250m (£225m), according to the company’s annual report.
NEW YORK (AdAge.com) — The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota. What was one of the nation's most beloved sitcom families doing in a vehicle made by a company undergoing a massive recall?
LONDON – BSkyB is showing 3D TV content at Westfield this Friday to promote the launch of its new channel Sky 3D next month.
LONDON – The Mr Men and Little Miss characters are being lined up for global console and phone gaming deals after owner Chorion appointed a specialist consultant to handle licensing.
LONDON – The Rubicon Project, the ad network optimisation company, is making its first foray into mobile advertising as the medium’s consumption increases.
(TrendHunter.com) Snowboarder Shaun White shows off his Vancouver 2010 hardware in a set of Olympic gold flaunting photos by Terry Richardson. The shoot was done for White’s Rolling Stone magazine cover story.
Shot in…
LONDON – Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness of its Bing search engine in the UK market.
LONDON – Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness of its Bing search engine in the UK market.
LONDON – Initiative has hired former MediaVest digital chief Eric Bader for the newly created role of worldwide chief strategy officer.
(TrendHunter.com) When Philip Levine started losing his hair in his early twenties, instead of getting depressed about it, he decided to embrace his baldness and have fun with it. Levine hired Kat Sinclair, a professional…
LONDON – Media buyers’ primary objective for booking online video advertising campaigns is to deliver incremental reach to TV, according to the latest research from Web TV Enterprise.
LONDON – Nikon is launching a pan-European multimedia advertising campaign featuring Robbie Williams, designed to inspire budding photographers to use its Nikon CoolPix digital camera.
Une horloge originale intitulée “Segmentus Clock” avec un formidable mécanisme pivotant afin d’afficher l’heure. Un travail du studio de design Art Lebedev, en provenance de Russie. Conçu pour l’instant en 2 modèles prototypes, noir et blanc. Plus de visuels dans la suite.
Portfolio d’Art Lebedev
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: les six
Art Director: Julien Vallon, Gilles Rivollier
Copywriter: Montassar Chlaika
Photographer: Marc Paeps
Retoucher: BeeFactory
Art Buyer: Sylvie Reveillard, Claire Nicaise, Amélie Crinon
LONDON – Regional publisher Archant’s revenue fell by 19% year on year and operating profit was down 32% year on year in 2009 due to challenging economic conditions and decline in ad revenue in all major categories.
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