LONDON – Northcliffe Media, the regional newspaper group, is to relaunch two of its West Country titles as part of an overhaul of its operations that could potentially lead to the loss of more than 20 jobs.
LONDON – Global Radio has appointed former Mindshare business director Dominic Poynter to the position of client strategist.
Pautada em unir experiências online e offline, a campanha “Be There” da Smirnoff Brasil deu um passo adiante no conceito que define sua comunicação com o público, o “Eu estava lá!”.
Além de diferentes tons de comunicação em seu perfil em redes sociais como Twitter e Facebook, com divulgação de links, promoções e comentários que aproximam o perfil da marca de seus consumidores, a marca decidiu investir em algo divertido e inusitado para a sua nova promoção “Na Carona do Verão Inesquecível com Smirnoff”.
O concurso cultural dará, como prêmio, uma viagem de 7 dias em um motorhome especialmente preparado para oferecer as melhores baladas do Verão Smirnoff. Para o vencedor e seus três sortudos amigos que ele poderá levar como acompanhantes, o concurso cultural oferece ainda premiações extras de acordo com a quantidade de amigos que indicou para participarem da promoção, que vão desde entradas VIP para as baladas Smirnoff até almoço em ilha paradisíaca, viagem gravada e veiculada na MTV e passeio de helicóptero.
A dinâmica é simples:
1. Acesse o site de Smirnoff Brasil
2. Selecione “Brasil” como sua região e insira sua data de nascimento [sim, você precisa ter mais que 18 anos].
3. Clique em “Saiba Mais” e responda à pergunta “O que você faria para provocar o verão inesquecível?”, preenchendo o formulário de participação em seguida .
Importante: a resposta não pode conter as palavras Smirnoff, Ice ou Be There. A intenção é que as frases primem pela criatividade e pela fuga do cunho comercial.
A participação está aberta até o dia 22 de março, e o resultado será divulgado em 26 de março.
Não parece incrível?
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[Esse post é trazido a você por Smirnoff Brasil. Texto de responsabilidade do anunciante.]
[Informações importantes ao leitor sobre Post Patrocinado.]
Post originalmente publicado no Brainstorm #9
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LONDON – WPP chief executive Sir Martin Sorrell has sold around £780,000 of company shares in order to fund tax payments, according to a company filing.
Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was "yes," of course. Well then, most of them already have access to YouTube – right in their pockets.
LONDON – MTV Networks UK & Ireland has announced plans to bring its digital media ad sales team in-house, following the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media.
LONDON – Essence has appointed Mark Griffiths to the newly created role of creative director, following recent new business wins.
LONDON – Nominet, the national registry for .uk internet domain names, is reviewing its rules on the registration of one character or two letter domain names.
Join the conversation at http://global.nytimes.com/femalefactor
The International Herald Tribune has launched a year-long series called The Female Factor, which examines the most recent shifts in women’s power, prominence and impact on societies around the world.
LONDON – Camelot will this Sunday run an ad introducing a new long-term creative positioning for its National Lottery scratchcards that encourages people to ‘Put some play in your day’.
(TrendHunter.com) Famed photographer Nicole Nodland takes on a different task in her latest shoot for Mirage Magazine Spring 2010. Once a personal photographer to Prince, Nodland travelled the world photographing the band’s…
“Sometimes bad things happen to good plates.”
Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
Published: June 2009
LONDON – Online travel brand Lowcostholidays.com is launching a campaign to find a new, non-celebrity brand ambassador.
In this video, Honda is back with the power of dreams, where the car is driving through a theatre decoration.
Here is the best of Honda advertising campaigns:
Live every litre Honda viral video
Everything: the new Honda Civic video
Honda letters in water, corn, steel, rice
Live ad for Honda[…]
As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.
Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi
“From root to tip.”
Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Marek
Photographer: Osnat Rom
Illustrator: OMG
Senior group Account Director: Anat Leventon
Account Supervisor: Keren Alfandari
Account Executive: Ronny Schwartz
Production: Ronny Rotman
Sachin is a Creative Director at Cartwheel Creative in Mumbai.
You are sitting alone doing nothing at home on a lazy Sunday afternoon.
And suddenly you feel that someone is watching you.
You start wondering who??
Then you realise it’s your bag that’s lying in a corner staring at you.
Not only the bag but your PC speaker, the window, the ceiling fan, tea cup etc. are looking at you.
And the Face-o-rama starts.
I believe every object has another identity besides it’s own.
Look at the things around you from a different perspective and you’ll meet a new face everytime.
I shoot these known unknown faces quite often.
And happy to introduce them to you. 
Sachin Karle
LONDON – Images of the first woman to win best director at the Oscars, Kathryn Bigelow, sweep the papers this morning, with several ‘Oscars specials’ on offer.
Après le premier trailer en juillet dernier, voici une nouvelle bande-annonce officielle du film très attendu Tron Legacy. Une bande son du groupe Daft Punk et une réalisation de Joseph Kosinski. Toujours prévue pour une sortie en salles le 15 décembre 2010.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
