Hasta La Creative!

Trabalhando com internet e comunicação desde o início da carreira, sempre quis publicar meu próprio conteúdo. Em 2002, depois de inúmeros sites abandonados, criei o Brainstorm #9 para reunir aquilo que a criatividade, inspiração e tecnologia são capazes de fazer. Sem a pretensão de ditar tendências ou dar furos de notícia, a intenção é mostrar aquilo que me chama atenção e vale a pena ser compartilhado. Pode ser clichê dizer isso, mas em poucos anos o site acabou virando uma comunidade, reunindo pessoas e mentes bacanas. Já eu, continuo adorando clicar em “Publish” todos os dias.

Post originalmente publicado no Brainstorm #9
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Ken Doctor writes that publishers must acknowledge a lot of hard truths while they hold out hope for a platform-switch rebound.

In India, thousands of consumers are going from tweeting to bubbling.
A hot new social networking service dubbed "Bubbly," which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.

At our agency, the traditional approach to employee recruitment and evaluation is dead. We're firm believers that today's businesses — small or big companies, organizations, or agencies like ours — should measure potential employees and evaluate existing ones by the core values of their brand.

How can a senior marketer of any company not want to market their products and services to a huge part of the audience in the U.S. who are, by the way, 10 years younger than the average American and rapidly moving into the middle class sweet-spot of family formation and buying homes? That's just plain crazy.