Now magazine donates 5p per copy to Sport Relief
Posted in: UncategorizedLONDON – IPC’s Now magazine has released a special Sport Relief issue today (16 March), with 5p from every copy sold in the UK going to the charity.
Ownergy set to take on big brand energy rivals
Posted in: UncategorizedLONDON – Start-up renewable energy brand Ownergy is looking to steal market share from the major utilities companies by helping consumers to generate green energy at home.
O2 puts trust to fore in superbrand strategy
Posted in: UncategorizedLONDON – O2 is seeking to become a major provider of health, education, insurance and financial services under a strategy drawn up by UK chief executive Ronan Dunne to develop the mobile operator into a superbrand.
Burger King to roll out ‘cheat on beef’ activity
Posted in: UncategorizedLONDON – Burger King is backing its biggest product launch of the year, the Tendercrisp Premium Chicken burger, with a marketing drive encouraging consumers to ‘cheat on beef’.
Chambers and Singh leave Digit after 15 years
Posted in: UncategorizedLONDON – Andy Chambers and Daljit Singh, the founders of JWT UK’s digital offshoot Digit, have left the agency after 15 years.
Mazda plans global ad campaign based on heritage
Posted in: UncategorizedLONDON – Mazda is to roll out a global ad campaign to emphasise its brand credentials.
Levi’s unveils focus on working heritage
Posted in: UncategorizedLONDON – Levi Strauss has unveiled a new brand strategy that uses contemporary craft workers as a modern take on the brand’s origins as working clothes.
Calvin Klein owner to acquire Tommy Hilfiger for £2bn
Posted in: UncategorizedLONDON – Phillips-Van Heusen, the clothing group which owns the Calvin Klein brand, is acquiring Fashion house Tommy Hilfiger.
She’s Out Of My League movie sexy babe trailer
Posted in: Uncategorized5 new sexy movie trailers for She’s Out Of My League with Jay Barucheland Alice Eve, a successful and outrageously gorgeous babe falls for him. Now he has to make the relationship work, even though he’s the first to admit “She’s Out of My League.”
Restricted Trailer She’s Out Of My League
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Lastminute.com launches summer holiday ad push
Posted in: UncategorizedLONDON – Lastminute.com is rolling out a TV ad campaign to encourage consumers to leave the recession behind and take a holiday abroad.
Coke to launch Relentless mag online this month
Posted in: UncategorizedLONDON – Relentless, Coca-Cola’s energy drink brand, is launching its lifestyle magazine, This Is The Order, online for the first time later this month.
VISA: Go Back to Pompeii
Posted in: UncategorizedTo raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.
Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retoucher: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
My Media Week: Frances Dickens, chief executive, Astus
Posted in: UncategorizedA peek at the media diary of Frances Dickens, chief executive of barter company Astus
Spice Mobiles
Posted in: UncategorizedGlobal TV brands invest millions in ‘3D summer’
Posted in: UncategorizedLONDON – Samsung, Panasonic, LG Electronics and Sony are ploughing millions of pounds into promoting their 3D TVs in what is being dubbed ‘3D summer’.
Fruittella 2Fruity range gets TV ad backing
Posted in: UncategorizedLONDON – Confectionery firm Perfetti van Melle is extending its flagship Fruittella brand with the launch of a combination-flavour sweet product, backed by a summer TV campaign.
Npower repositions ahead of £9m Football League sponsorship
Posted in: UncategorizedLONDON – Npower is celebrating its 10th anniversary with a fresh brand identity and multimillion-pound deal to become title sponsor of the Football League.
Virgin Atlantic shifts to global marketing focus
Posted in: UncategorizedLONDON – Virgin Atlantic is overhauling its marketing strategy to establish itself as a global brand.