Fairytale Fashiontography – Anja Rubik Looks Pretty in Russian Harper’s Bazaar March 201 (GALLERY)

(TrendHunter.com) One of my personal favorites, Anja Rubik, looks simply elegant in her latest shoot for Russian Harper’s Bazaar March 2010. Eclectically themed, Anja cozies up with everything from sheep to butterflies,…

Now magazine donates 5p per copy to Sport Relief

LONDON – IPC’s Now magazine has released a special Sport Relief issue today (16 March), with 5p from every copy sold in the UK going to the charity.

Ownergy set to take on big brand energy rivals

LONDON – Start-up renewable energy brand Ownergy is looking to steal market share from the major utilities companies by helping consumers to generate green energy at home.

O2 puts trust to fore in superbrand strategy

LONDON – O2 is seeking to become a major provider of health, education, insurance and financial services under a strategy drawn up by UK chief executive Ronan Dunne to develop the mobile operator into a superbrand.

Burger King to roll out ‘cheat on beef’ activity

LONDON – Burger King is backing its biggest product launch of the year, the Tendercrisp Premium Chicken burger, with a marketing drive encouraging consumers to ‘cheat on beef’.

Chambers and Singh leave Digit after 15 years

LONDON – Andy Chambers and Daljit Singh, the founders of JWT UK’s digital offshoot Digit, have left the agency after 15 years.

Mazda plans global ad campaign based on heritage

LONDON – Mazda is to roll out a global ad campaign to emphasise its brand credentials.

Levi’s unveils focus on working heritage

LONDON – Levi Strauss has unveiled a new brand strategy that uses contemporary craft workers as a modern take on the brand’s origins as working clothes.

Calvin Klein owner to acquire Tommy Hilfiger for £2bn

LONDON – Phillips-Van Heusen, the clothing group which owns the Calvin Klein brand, is acquiring Fashion house Tommy Hilfiger.

She’s Out Of My League movie sexy babe trailer

5 new sexy movie trailers for She’s Out Of My League with Jay Barucheland Alice Eve, a successful and outrageously gorgeous babe falls for him. Now he has to make the relationship work, even though he’s the first to admit “She’s Out of My League.”

Restricted Trailer She’s Out Of My League

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Lastminute.com launches summer holiday ad push

LONDON – Lastminute.com is rolling out a TV ad campaign to encourage consumers to leave the recession behind and take a holiday abroad.

Coke to launch Relentless mag online this month

LONDON – Relentless, Coca-Cola’s energy drink brand, is launching its lifestyle magazine, This Is The Order, online for the first time later this month.

VISA: Go Back to Pompeii

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retoucher: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough


My Media Week: Frances Dickens, chief executive, Astus

A peek at the media diary of Frances Dickens, chief executive of barter company Astus

Spice Mobiles

Advertising Agency: Contract Advertising, Delhi, India
Executive Creative Director: Ravi Deshpande
Creative Director: Nima Namchu
Art Directors: Sheehij Kaul, Rashmi Yadav
Copywriter: Chandni Kapur


Top 20 Trends of the Day (Mar 15) – From Playful Ruffled Skirts to Awkward Alice Adulation (COUNTDOWN)

(TrendHunter.com) For the day of March 15th, these are the Top 20 trends, which include Playful Ruffled Skirts, Disheveled Hipster Manes and Deconstructed Italian Kicks. The rankings are based on hundreds of thousands of…

Global TV brands invest millions in ‘3D summer’

LONDON – Samsung, Panasonic, LG Electronics and Sony are ploughing millions of pounds into promoting their 3D TVs in what is being dubbed ‘3D summer’.

Fruittella 2Fruity range gets TV ad backing

LONDON – Confectionery firm Perfetti van Melle is extending its flagship Fruittella brand with the launch of a combination-flavour sweet product, backed by a summer TV campaign.

Npower repositions ahead of £9m Football League sponsorship

LONDON – Npower is celebrating its 10th anniversary with a fresh brand identity and multimillion-pound deal to become title sponsor of the Football League.

Virgin Atlantic shifts to global marketing focus

LONDON – Virgin Atlantic is overhauling its marketing strategy to establish itself as a global brand.