Com a chegada da Copa do Mundo, a Puma reforça seu apoio pelas seleções africanas com a campanha “Journey of Football”.
É aquela mania de reunir em um mesmo clipe imagens de futebol, torcedores comemorando e tons emocionais proporcionados pelo esporte. A diferença é que como é na África, tudo precisa ser excessivamente desaturado e amarelado.
Post originalmente publicado no Brainstorm #9
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Looking to help New York's public schools, the Pencil Partnership Program pairs business leaders with school principals. Small-business owner Eric Woods explains how his marketing expertise is helping his community — and himself.
“Don’t treat Diabetes to your heart. People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.”
Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010
I've been blacklisted by the organizers of the South by Southwest Interactive conference, which just wrapped up earlier this week. Despite pitching panels and explaining my media credentials, they denied me entrance to the show. So I had no press badge, no credentials and no access to the show. But as it turns out, you really don't need official credentials to get a lot out of SXSW.
NEW YORK (AdAge.com) — Overall ad spending in the U.S. fell 12.3% in 2009, according to a new report from Kantar Media, triple the rate of decline from 2008. But last year's ad-sales drop was moderated somewhat by a fourth quarter in which nearly all media improved on their performances from earlier in the year. And things seem to be looking up further still — depending on what happens with consumer spending.
Simply brilliant.
LONDON – Businesses’ motives for using corporate social responsibility initiatives and providing teaching materials, faced skepticism today (17 March) at a forum on the relationship between children and the commercial world.
LONDON – InMobi, the independent mobile advertising network, has poached Nokia’s head of sales John Stoneman as European sales director.
LONDON – Digital publishers in the UK expect to achieve a significant lift in display advertising revenues in 2010, led by growth opportunities around video, according to a new report.
Corinne Purton, director of channel integration at the COI, tells Harriet Dennys why M4C won the COI’s prized £250m media business and how the Government’s media department is restructuring into six themed teams
SXSW – Brand Republic didn’t make it to the SXSW interactive media event this year, but we know some people who did. Albion senior planners Hannah Yelin and Sam Ashken took the VennSXSW concept to Texas and sent back their reports to BR.
NEW YORK (AdAge.com) — YouTube's first serious attempt to monetize web video — text overlays — is still the most effective, with click-through rates that are eight to 10 times higher than other ad formats, according to the company. Get ready for more of them.
(TrendHunter.com) Don’t you hate it when you take a photo near glass or a window and the picture comes out looking like trash because of a reflection in the background? Well, photographer Txema Yeste uses reflections to…
(TrendHunter.com) Reminiscent of Alexander McQueen’s revolutionary take on heels, the Christian Siriano Spring 2010 shoes are sure to be a hit. Other than looking absolutely fierce, they are also a complete steal.
Available…
LONDON – Citroen advertised against 13 of the 15 most-watched films last week, with a campaign that delivered at least 1.47 million impacts over the weekend.
Aujourd’hui j’ai décié de créer une nouvelle catégorie sur Mastercom qui s’applera viral flop!
Comme le nom le laisse pressentir, cette catégorie regroupera toutes les tentatives les plus minables de viral marketing qui finalement ont un succès mais pour de mauvaises raisons, comme le bad[…]
LONDON – Tetra Pak has appointed Erasmus to handle its global advertising account, previously held by Ogilvy Advertising.
LONDON – David Montgomery, the chief executive of European newspaper group Mecom, has set the company a series of digital advertising and content revenue targets as he looks to reduce the company’s reliance on revenue from printed newspapers.
Another creative results from Chatroulette, the website created by Andrey Ternovskiy, are all the viral videos created by users!
This viral video is about Merton freestyling at the piano on Chatroulette in front of strangers…
by Merton Chatroulette piano
A l’occasion de la sortie de l’album de Charles Schillings “Like a Radio” (prévu le 22 Mars) contenant dans sa version double un album dédié aux remixes dont un de Diese, voici le 51ème numéro du Fubiz Broadcast toujours disponible en streaming et téléchargement dans la suite.
Playlist FB51 – A emporter ici
Album : “Charles Schillings – Like a Radio – Like a Club”. Label : Pschent
Sélectionné par Diese. Durée Totale : 32:47
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
