(TrendHunter.com) When living in a highly populated city such as Tokyo, it’s all about what you can do with the little space you have. Architect Yasuhiro Yamashita has done quite a lot with quite a little, constructing…
(TrendHunter.com) Animal rights group, ‘Humans for Animals’ has put together a shocking campaign that will cause viewers to squirm in their seats. With the help of advertising agency TBWA Paris, ‘Humans for Animals’ has…
(TrendHunter.com) Now being the enviro-nut that I am, I always recycle any water or pop bottle in my posession (and I know you do too) even if it means looking like an idiot hanging on to an empty container. However, there…
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Advertising Agency: Saatchi & Saatchi, Dubai
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
Via [Dubai Lynx]
Seguindo a linha de outras redes sociais focadas em marcas, como a brasileira Drimio, Brandkarma permite que seus usuários compartilhem informações sobre suas empresas preferidas.
Mas o objetivo final é um pouco diferente: O que a Brandkarma pretende é criar uma matriz do quão cada marca é eficiente e amigável no que diz respeito ao relacionamento com consumidores, empregados, fornecedores, investidores, e claro, meio-ambiente.
Tudo isso é representado graficamente através de pétalas com diferentes cores e tamanhos, seguindo o logo do próprio site.
Isso gera uma pontuação de karma, definida pela participação e opinião das pessoas. Além de citar quais marcas você gosta, é possível listar também aquelas que odeia. Não só as manifestações dos usuários, como também as notícias sobre as empresas (quem podem ser consideradas positivas, negativas ou neutras) influenciam no ranking.
Os usuários que mais colaboram também são avaliados em diferentes níveis, e ainda podem entrar na lista de Top 50 influenciadores. Brandkarma foi criado por Craig Davis, que é diretor criativo da australiana Publicis Mojo. Vale o teste.
Post originalmente publicado no Brainstorm #9
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LONDON – Carolyn McCall, chief executive of Guardian Media Group, is leaving the publisher to become the new boss of low-cost airline Easyjet.
LONDON – Carolyn McCall, chief executive of Guardian Media Group, is leaving the publisher to become the new boss of low-cost airline Easyjet.
BEIJING (AdAge.com) — Lenovo Group's comeback as the world's fourth-largest PC maker is getting a major adrenalin shot this week with the hiring of Hewlett-Packard executive David Roman as VP-chief marketing officer.
LONDON (Adage.com) — Havas announced today a steep 8.1% drop in 2009 revenue to $1.95 billion from the previous year. The financial results include the Euro RSCG and Arnold advertising networks and Havas Media, which includes MPG. Net profit declined even more, by 12%, to $125 million in 2009 from the previous year.
(TrendHunter.com) I predict that this summer we’ll be seeing a lot more refined looks, as seen in the Theory Summer 2010 look book, and less of the Gagafied fashions that, let’s face it, only one person can really pull…
Desde o ano passado, o compositor e maestro Eric Whitacre pedia a participação das pessoas para criar um coral online, através de seu blog e Facebook.
Foram cerca de 250 vídeos publicados no YouTube, com cada pessoa cantando individualmente “Lux Arumque”, composição do próprio Whitacre. Todo o material foi então reunido em um único vídeo, e o resultado é impressionante:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) A hugely talented photographer who has worked for such worthy causes as Treehouse Autism, Tim Macpherson not only displays an infinite amount of vision, but is also able to execute those ideas flawlessly.…
(TrendHunter.com) Brazilian based blogger and freelance illustrator Camilla Gray showcases a love for fashion through her artwork, which incorporates influential figures in the industry.
From sketches of models like Jessica…
Havas has reported a “solid performance” for 2009, despite a 12% drop in profit and organic growth falling 7.9%.
(TrendHunter.com) Although nothing can beat a beautifully bright, sunny day, there’s something about gloomier, more subdued days that are irresistibly romantic. Anna Miminoshvili has captured the beauty of gloom perfectly…
(TrendHunter.com) ‘The Inked Girls of Summer’ photoshoot is here and there a whole lot of tattoos in this must-see shoot (as well as a lot of scantily clad women).
Wearing everything from bikinis to belly-baring t-shirts…
There are blogs devoted to people who like to collect mushrooms in remote villages, but agency acquisitions? Not so much. I promised myself that if we completed the deal, I'd do my best to share what I learned about the process. What follows is the first of a series of posts devoted to sharing our experience of the Source Marketing/Humongo Agency acquisition.
NEW YORK (AdAge.com) — Agency 360i has been named lead digital agency on Oreo, a Nabisco brand under Kraft Foods, according to a company spokesman.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day
Retoucher: Core Digital, London
Senior Account Director: Nadine Ghossoub
div class=”imageleft”a href=”http://www.adrants.com/images/Martine_MCutcheon_activia.jpg”img alt=”Martine_MCutcheon_activia.jpg” src=”http://www.adrants.com/images/Martine_MCutcheon_activia-thumb.jpg” width=”150″ height=”84″ //a/div
In a new :30 from RKCR/YR for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to “intensely creamy” Activia.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
