LONDON – Kraft is to invest £3m in promoting its new breakfast biscuit , Belvita Breakfast, and is fronting its TV burst with radio personalities Johnny Vaughan and Lisa Snowdon.
LONDON – Unison have entered the political fray today with a hard-hitting poster campaign urging voters to think twice about voting Conservative.
NEW YORK (AdAge.com) — Radio Shack Chief Marketing Officer Lee Applbaum explains how updating the brand with the nickname 'The Shack' is bringing back consumers. In a recent interview with Ad Age, he shared his views on how to reinvigorate the brand.
Companies that are not extremely cautious and diligent in their use of sweepstakes for marketing purposes may find themselves in hot water with the Federal Trade Commission.
With all that's going on, you could easily build a case that these are not the best of times for brand building — and they're the perfect storm for brand teardowns.
LOS ANGELES (AdAge.com) — Ad Age caught up with the AETN CEO Abbe Raven on the eve of A&E Networks' biggest combined upfront season yet to discuss her thoughts on branding, keeping reality programming relevant and digital distribution.
NEW YORK (AdAge.com) — For decades, cable has touted itself as a vast collection of TV channels that caters to niche interests: over here, a channel for music fans; over there, an outlet for aficionados of reality programming, luxury living, outdoor adventure or tales of science fiction. But in recent months, TV viewers have seen any number of maneuvers that show how much harder it is to play narrowly in the world of the set-top box.
YORK, Pa. (AdAge.com) — In theory, younger consumers — the ones raised on BitTorrent and YouTube — are philosophically and emphatically against paying for content. In reality, that's wrong.
NEW YORK (AdAge.com) — Outdoor, TV and radio ads starring cuddly babies and folkloric warriors are spreading across Afghanistan, a country that's seen so little advertising that finding a local agency was one of the first hurdles of mounting a campaign. But the U.S.-backed push is using insights into traditional Afghan culture to try to encourage a war-ravaged population to help build a more peaceful nation.
a little about yourself:
am a rain lover.
and i love all smallcaps.
why are you an illustrator?
as a kid, my ma never stopped me from drawing on our house walls – they were covered with my scribbles till my height ?, then paper – diaries, notebooks and even chemistry assignments were littered with my art, then art school (where my professor actually failed me in illustration subject because i just wouldn’t do the done thing), followed by advertising – where i met many similar bump-heads who enjoyed and recognized my talent. basically, i’ve continued spilling my head out on all kinds of surfaces, steel cupboards included!
i find healing, expression, madness and myself in my illustrations.
did you attend school for fine art or design?
yes: college of art, delhi.
how would you define your style of illustration?
easy, quirky, honest
you have a distinct style of illustration. how long did it take you to develop your style?
my art just happens to me, its a reflection of ‘all of me’ at that moment… so i guess ‘my style’ will keep developing and changing and expanding till i am.
and thank you for the ‘you have a distinct style…’.
who was the most influential personality on your career in illustrations?
what a serious question!
here are a few influences that have helped me flow freely:
my mother (santosh jain, an artist herself), enid blyton, willie wonka and the chocolate factory (the original movie), mad comics, salvodar dali, henry matisse’, van gogh, apple products, my guru (prasad karmarkar) and the ever ready black pen. and of course, a sea of talented and crazy people out there!
am inspired and charmed by atleast one of the above at any given point of time 
do you do commercial illustrations or are they just for yourself?
both
anything else that you do so well?
thanks, hmmm, i think i’m the best cat mom and a great bath butler.
any other contemporary indian illustrators who you admire? do you have any favorite fellow illustrators or resources relating to your fields?
www.thingsofrandomcoolness.com is one place to meet some mad, original people creating havoc.
you have worked for many years as a professional advertising person. what advice do you have for aspiring creative professionals? would you advise them to take on illustration as a career option?
take on whatever you want as a career option (or for personal expression or for that matter kitchen napkin decoration option) – just keep creating. with truth and love.
mac or pc?
macintosh all the way!
who would you like to take out for dinner?
steve jobs.
what’s on your ipod?
loads! currently the band playing is clem snide.
what is your url? where can we see your work?
(TrendHunter.com) For the week of April 5th, these are the Top 50 trends, which include Frilly High-Waisted Pants, Belligerent Greeting Cards and Surreal Floatographs. The rankings are based on hundreds of thousands of…
(TrendHunter.com) In a shoot titled ‘Tales from the Thousand Lakes’ by photographer Antonella Arismendi, model Andressa from Visage Models dons a fairy-like gown from clothing label Fantasy.
Set in a lush garden with…
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Advertising Agency: TNA, Egypt
Creative: Reem El-Sheikh
Artwork: Reem El-Sheikh
(TrendHunter.com) I love the undersea aesthetic in this Tanya Minina design for a Moscow apartment. It uses a number of what appear to be fiber optic room dividers to divide the open space. Chandeliers with fiber optic…
(TrendHunter.com) I love the undersea aesthetic in this Tanya Minina design for a Moscow apartment. It uses a number of what appear to be fiber optic room dividers to divide the open space. Chandeliers with fiber optic…
Une nouvelle horloge “Reflectius Clock” conçue par le célèbre studio russe Art Lebedev. Le principe est simple : il affiche l’heure grâce à 60 miroirs rotatifs et à un faisceau laser rouge. Un design construit sous la forme d’une surface triangulaire et complexe.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
