Apr
14
Molson Coors to launch ‘clear beer for women’
Posted in: UncategorizedLONDON – Molson Coors will roll out a clear beer in August as part of its drive to increase the number of women lager drinkers.
Apr
14
TUI in reversal of group marketing structure
Posted in: UncategorizedLONDON – Tour operator TUI is abandoning the marketing shake-up it initiated less than a year ago to revert to a single-team structure.
Apr
14
St Georges Day Game Jerusalem
Posted in: Uncategorized
Location: Covent Garden London, 50 undercover actors, 7 hidden cameras, 1 song, 1 club, …. 1 great cause – Support Our Heroes- www.stgeorgesdaygame.co.uk
Apr
14
Force behind Brand Beckham exits as opportunities recede
Posted in: UncategorizedLONDON – Brand Beckham, the company that handles endorsements for David Beckham and his wife, Victoria, has lost its primary director as the sun begins to set on the 34-year-old footballer’s career.
Apr
14
InterContinental hands Ogilvy global customer marketing business
Posted in: UncategorizedLONDON – InterContinental Hotels Group has consolidated its global customer marketing business with Ogilvy & Mather.
Apr
14
Sex and the City sequel draws big-league brands to cinema
Posted in: UncategorizedLONDON – Kellogg, Cadbury and Coca-Cola, and debut cinema advertisers like Lastminute.com, are amongst the brands advertising around the much-hyped new Sex and the City film.
Apr
14
Synovate appoints new North America chief
Posted in: UncategorizedLONDON – Synovate has promoted Scott Miller, its managing director of global client relationships, to North America CEO.
Apr
14
Optimum Nutrition appoints WSM Sponsorship
Posted in: UncategorizedLONDON – Optimum Nutrition (ON) has appointed WSM Sponsorship to manage its sponsorship strategy across the UK and Ireland, and to work across experiential and digital projects for the brand.
Apr
14
TalkSport launches iPhone app
Posted in: UncategorizedUTV, owner of national radio station TalkSport and the channel three broadcaster in Northern Ireland, is launching iPhone apps across its 14 radio stations in the run up to the World Cup.
Apr
14
Energizer flashlights: Toolbox, Hose, Boots
Posted in: Uncategorized
“It only exists if you can see it.”
Advertising Agency: DDB, Santiago de Chile, Chile
Agency website: http://www.ddbchile.com
Creative Director: Matias Lecaros, Simon Subercaseaux
Art Director: Tomás Garin
Copywriter: Felipe Araya, Felipe Hernandez
Illustrator: Gonzalo Arevallo
Photographer: Paolo Remedy
Other additional credits: Cristian Seisdedos, Sergio Duarte
Apr
14
Images of the Belgian Congo
Posted in: Uncategorized
On June 30, the Democratic Republic of Congo will celebrate the 50th anniversary of its independence from Belgium. Photographer Carl de Keyzer traveled through the country following the “Guide Du Voyageur du Congo Belge”. Published in 1954, the touristic guide presented Congo as the ideal holiday destination with stunning scenery, brand new roads, musement parks for white people only, missions, factories, etc. These places have now lost much of their former glory, they are either ruins or used for identical or different purposes continue
Apr
14
Volkswagen: Laces
Posted in: Uncategorized
“We’re proud to support the Sunshine Coast Stingrays.”
Advertising Agency: Publicis Mojo, Brisbane, Australa
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Photographer: Asaki Koshikawa
Retoucher: Shay Devery
Account Director: Andrew Harding
Apr
14
SMART: One way, Stop, Alcina Street
Posted in: Uncategorized
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Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shanghoon Jeong
Retoucher: Sam Robbins
Retoucher: Jano Kirijian
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account manager: Andrew Hayes
Apr
14
Biblioteq: Feel Inspired
Posted in: Uncategorized
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
Apr
14
FedEx: Neighbors
Posted in: Uncategorized
Advertising Agency: DDB, Brazil
Client: Fedex Express
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Account Supervisor: Suzana Poli, Andrea Lang, Carolina Porto
Photographer: Manolo Moran
ArtBuyer: Carolina Galastri, Clariana da Costa
Advertiser Supervisor: Guilherme Gatti
Apr
14
Fuseproject Puma the end of shoeboxes with a bag
Posted in: Uncategorized
Apr
14
Duru Gourmet: Bite
Posted in: Uncategorized
Advertising Agency: McCann Erickson, ?stanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Umut Güney
Copywriter: Hakan Yegen
Photographer: ?lkay Murato?lu
Apr
14
Vodafone Group’s mobile ad business up for review
Posted in: UncategorizedVodafone Group is launching a strategic review of its mobile advertising business as part of a wider restructure of the business.
Apr
14
ASA dismisses complaints against DfT climate change ad
Posted in: UncategorizedLONDON – The Advertising Standards Authority (ASA) has dismissed more than 50 complaints against a Department for Transport (DfT) TV ad encouraging consumers to drive five miles less a week.
Apr
13
Rockstar Games lança aplicativo de “Red Dead Redemption” no Facebook
Posted in: Uncategorized
A Rockstar Games, criadora da mastodontica série “Grand Theft Auto”, irá lançar no dia 18 de maio seu novo game, o faroeste “Red Dead Redemption” para Xbox 360 e PlayStation 3.
Em uma inicativa para promover o jogo, a produtora acaba de publicar um aplicativo para Facebook com a mesma temática, intitulado “Red Dead Redemption: Gunslingers”. É um RPG social, em que você pode duelar contra seus amigos ou estranhos, em busca de se tornar o mais famoso atirador do velho oeste.
É possível criar um personagem, definindo nome e classes estratégicas, como Outlaw (força), Fast Hands (velocidade), e Sharpshooter (precisão). Os duelos são apresentados com vídeos baseados na engine do próprio jogo de console, e os jogadores podem ganhar dezenas de insígnias e subir de nível no ranking geral.
A Rockstar Games lembra que o aplicativo está em modo beta, e espera realizar melhorias nos próximos dias de acordo com a experiência dos usuários.
É uma mecânica de jogo simples, já utilizada em sites como o famoso Duels, por exemplo. Mas aqui, se transforma em um belo caso de integração com rede social e possibilidades do Facebook.
Post originalmente publicado no Brainstorm #9
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